The award is organized to continue effectively implementing the Project to build and promote the national brand "Vietnam Creative Advertising Award" for the period 2020-2030.
The Vietnam Creative Advertising Awards 2024 are co-organized by the Ministry of Culture, Sports and Tourism, the Vietnam Advertising Association and the People's Committee of Ho Chi Minh City.
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| Vietnam Creative Advertising Awards 2023 Award Ceremony. (Source: Ministry of Culture, Sports and Tourism) |
This is an opportunity to honor outstanding groups and individuals in the advertising industry who have had excellent advertising ideas and products, positively influencing the community and society; imbued with Vietnamese cultural identity; thereby, demonstrating the position and potential of the Vietnamese advertising industry.
Along with that, the event aims to promote and introduce to the general public the significance, important role and development of the advertising industry in the process of socio-economic development; inspire many classes of people, encourage creativity to promote the image of the country, culture and people of Vietnam to international friends, in line with the trend of integration and development.
The organizers hope that the award will attract and mobilize many businesses, organizations and individuals to participate in selecting quality products to win the award, contributing to the development of the Vietnamese advertising sector in the coming time.
This is also an opportunity to spread and promote advanced culture imbued with Vietnamese national identity, contributing positively to the country's socio-economic development.
This year's award is professionally organized on a national scale, with participants being organizations, individuals, and businesses that wish to submit advertising products to the contest.
Advertising products participating in the contest must meet the following criteria: serving the advertising needs of organizations and individuals operating in Vietnam, having economic and social significance; promoting the organization's brand or promoting the brand of products, goods and services in all fields.
From September to November 2024, the Organizing Committee will receive products participating in the contest; organize the judging and select the awards. Regarding the award structure, there will be 1 award for the best advertising. At the same time, 1 First prize, 1 Second prize and 1 Third prize will be awarded for the following categories: Television advertising; Outdoor advertising on billboards and signs; Advertising on electronic newspapers and social networking platforms. The awards include trophies, certificates and accompanying prizes. Specifically, the Best Advertising Award is 30 million VND; First Prize is 20 million VND; Second Prize is 15 million VND; Third Prize is 10 million VND. The 2024 Creative Advertising Awards Ceremony is expected to take place in December 2024 at Le Loi and Nguyen Hue walking streets, Ho Chi Minh City, along with many other activities such as: cultural space exhibition, product display, advertising technology, art programs and light shows. |
Source: https://baoquocte.vn/phat-dong-giai-thuong-quang-cao-sang-tao-viet-nam-2024-283056.html
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