Through the contest, young people have the opportunity to develop creative ideas in building personal brands online with personal websites using the id.vn domain name. Vietnam Internet Center (VNNIC) and Vietnam Internet Association (VIA) accompany the contest to join hands in developing and searching for digital talents and human resources.

The “Personal Branding 4.0” contest creates a playground for students and young talents to express their ideas, develop products and build personal brands online. The contest product will be a personal website using the domain name id.vn. By participating in the contest, students will have practical experience, creating breakthrough ideas from building a personal website to developing and managing their brand on the internet with the aim of attracting the attention of employers and the online community. Thereby, students are equipped with programming, web design and digital marketing skills to participate in the digital transformation process.

Students attending the contest launch ceremony. Photo: TRANG NGUYEN

Students participating in the contest all received gift packages worth 6 million VND, specifically 2 years of free use of the id.vn domain name, Web360s platform, and private email based on the domain name. In addition, candidates were guided through the process of building a professional website, creating a personal image, participating in the "Digital Competence" course and having more job opportunities. The jury evaluated personal websites based on criteria of creative design, quality content, communication and interaction skills, professionalism, and suitability for personal branding goals.

The contest will take place from July 14 to August 13. From July 15 to July 19: Open the contest registration portal at https://event.nextjobs.vn/personal-branding-4.0. The contest will take place in 3 rounds. Round 1 (product demo from July 22 to July 27), contestants must create and submit a test version of their personal website along with a description of their idea. The jury will select qualified products to advance to round 2 (product launch). Round 2 will take place from July 31 to August 5. Contestants will continue to develop their personal website based on the idea from round 1, optimize performance and user experience, and promote the website. Round 3 (product present) will take place on August 6, contestants must continue to complete their personal website from round 2 and prepare a detailed presentation about the website. Results and awards will be announced and presented to outstanding students at the awards gala night via the website, social media and other media channels.

The award structure includes 5 prizes: First, second, third, creative product, product receiving the most votes from the community with a total prize value of 41 million VND.

HOANG CHUNG

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