After a rigorous selection process, 30 rookies will compete with each other and surpass famous international bands to prove their abilities and talents. The best will be chosen to form a band to debut to the public domestically and internationally.
Dream of conquering the world music market
Rookie All-rounder is not only an unprecedented large-scale "arena" for young talents but also a push to bring Vietnamese music further on the world map.
The combination of international standard training, modern music and traditional Vietnamese elements promises to create a unique identity for V-pop.
"Hyuk Shin and his team have set a long-term roadmap to bring young Vietnamese artists to the world," said the All-Rookie Producer.
With a survival show format, the program selects and trains the best trainees to launch an all-round music group, led by leading experts in the music industry.
The highlight of the program is the combination of top-notch performances and opportunities to approach international guests, helping young artists to be ready to conquer global audiences.
Besides Hyuk Shin, known as the music wizard, there are also versatile producers Toc Tien, SOOBIN, and Kay Tran who are expected to create a new generation of Vietnamese artists.
According to the producer of the program Rookie of the Year, "Hyuk Shin and his team have set out a long-term roadmap to bring young Vietnamese artists to the world."
Includes Intensive Training (Collaboration with leading experts in vocal, dance and performance to create a solid foundation);
Debut Preparation (Building professional music image and strategy, meeting international standards);
Marketing & Fanbase (Growing fan communities by leveraging the power of digital platforms);
Reaching international markets (Releasing multilingual music, organizing international tours, collaborating with global artists).
In addition, long-term support will be provided to ensure artists have a sustainable career path after their debut.
It seems that the producer of Rookie of the Year is not only a talent search program but also wants to turn the program into an important step in professionalizing the Vietnamese music industry.
Why is Hyuk Shin called a musical wizard?
Hyuk Shin is known as a representative producer from Asia, the man behind the hits of Justin Bieber, EXO, Super Junior, Anderson .Paak, Blackbear, Dean, NCT, TXT, Exo, Monsta X, Shinee, Girls' Generation...
He graduated from Berklee College of Music - one of the most prestigious music schools in the world.
It was here that his modern musical thinking and creativity were honed, laying the foundation for his later successful career.
Hyuk Shin and the band EXO.
In 2009, Hyuk Shin made his international debut with Justin Bieber's "One Less Lonely Girl", which entered the Top 100 of the Billboard Hot 100 and charted consistently in the United States, Canada, Belgium, Germany, Austria, Australia and the United Kingdom.
In 2013, Hyuk Shin went on to produce Exo's mega-hit "Growl", which was marked as the first million-seller album in the digital streaming era.
"Growl" was also selected as the representative K-Pop song at the 2018 PyeongChang Winter Olympics and ranked 2nd on Melon's Top 100 Best K-Pop Songs of All Time.
Not stopping at composing, Hyuk Shin founded 153/Joombas Music Group in 2012, creating an independent music empire spanning from New York, Los Angeles to Seoul.
As a music production and publishing company, 153/Joombas has nearly 2,000 songs released, sold over 30 million albums, and worked with over 100 musicians worldwide.
153/Joombas has long-standing partnerships with global entertainment names such as Warner Music Group, Warner Chappell Music, Universal Music Group and SM Entertainment.
Thanks to that, 153/Joombas has become one of the leading independent music companies in the Asian pop music scene.
Vietnam is emerging as a potential entertainment market, and Hyuk Shin's participation in Rookie of the Year is an important milestone.
With extensive experience in artist training and development, he is committed to bringing rigorous standards to improve the quality of music production and performance in Vietnam.
Toc Tien and Kay Tran appear in new roles
"Show It All" was a huge hit in China in 2024, with a girl group version led by Lay (former member of EXO).
Joining the program, names like Toc Tien and Kay Tran were chosen.
As one of the leading singers of Vpop, Toc Tien constantly changes with diverse musical styles, from deep ballads (Who loves you like me, If you are me) to explosive EDM (1 strand of sideburns, 906090).
With skillful technique and the ability to transform emotions through each song, she always brings musical products with her own mark.
Toc Tien will play the role of All-round Producer in the music reality show All-round Rookie.
Not only successful on stage, Toc Tien is also a face sought after by many big brands thanks to her professional demeanor and strong appeal to fans.
She owns a series of prestigious awards such as Song of the Year - Blue Wave 2015, Best Asian Artist - Mnet Asian Music Awards 2017, Music Video of the Year - Dedication 2016.
In 2024, she continued to break through in "Sister Dep Dap Gio", demonstrating the qualities of an all-round artist, combining both professional skills and sharp professional sense.
Besides Toc Tien, Kay Tran is also an all-round producer in this program.
After the success of the 2014 Vietnamese Star contest, Kay Tran quickly made a name for herself through a series of hits such as Behind You, What Do You Think, Full Tet, Love Like That, U Me Em.
Not only possessing a unique musical style, he is also a versatile artist, composing and producing his own music, leaving his own mark in the Vpop market.
In 2022, Kay Tran took on the role of team captain at Street Dance Vietnam, demonstrating impressive dancing skills and solid stage presence.
In 2024, he continued to affirm his leadership qualities in Brother Overcoming Thousands of Challenges, demonstrating his ability to lead and influence.
Constantly creative, Kay Tran is expected to bring unexpected breakthroughs in the journey of training new recruits, contributing to creating a generation of idols with both real talent and unique style.
In addition to having to meet strict standards, from singing, dancing to artistic thinking, even the All-Producers must "fight" with each other, to, together with their rookies, realize the dream of becoming a new generation idol.
Kay Tran will play the role of All-round Producer in the music reality show All-round Rookie.
Source: https://www.baogiaothong.vn/chuong-trinh-thuc-te-tan-binh-toan-nang-om-giac-mo-lap-ban-nhac-vuon-tam-the-gioi-192250301123117297.htm
Comment (0)