Synchronous development
Implementing Decision No. 411/QD-TTg on the National Strategy for Developing Digital Economy and Digital Society, in recent times, the Department of Industry and Trade has focused on directing and supporting the introduction of typical products, OCOP products, rural industrial products, etc. to e-commerce platforms; training, supporting funding for website construction and building online booths on trading platforms; deploying the 4.0 market model, promoting cashless payments; inviting units and businesses to participate in reputable international trading platforms such as Amazon, Alibaba, etc.
After 5 months of piloting the 4.0 market model at 6 markets: Vinh market, Giat market, Do Luong market, Vinh Railway Station market, Hom market, Tan Thanh market, initial results have been positive, with more than 1,300 traders participating in the connection, 4,000 transactions and cash flow of more than 12 billion VND. With the achieved results, the Department of Industry and Trade has issued an official dispatch directing Viettel Nghe An and related units to expand the 4.0 market model to clusters outside the market (commercial centers, residential areas, major shopping streets, etc.).
To develop the digital economy, along with focusing on developing digital infrastructure and developing digital transformation human resources, the Department of Industry and Trade proactively supports bringing Nghe An products to the floor. By October 31, 2023, Nghe An E-commerce Trading Floor has supported more than 473 businesses and traders to register as members and set up booths; Attracted over 9.3 million visits; Introduced and offered 3,723 products and services.
In addition to the trading floor managed by the Department of Industry and Trade, there are many trading floors operating effectively in the province, attracting many businesses and consumers to participate such as: Chovinh.com Trading Floor of Golden City Joint Stock Company, Chonhadatvinh.com Floor of Gruu Software Joint Stock Company...
As of October 31, 2023, the total number of enterprises, cooperatives, craft villages, agricultural production households in Nghe An... listed on the exchanges was 266,373 households, with 8,836 products, ranking 5th in the country in terms of the number of agricultural products listed on the exchanges. Of which, more than 95% of OCOP products of Nghe An province have been listed on the exchanges.
Some typical OCOP and rural industrial products have been listed on the market such as: Rattan and bamboo products of Duc Phong Company Limited; Tea bags of Solanum procumbens, Tea bags of Gymnema sylvestre, Tea bags of Gynostemma pentaphyllum of Pu Mat Medicinal Materials Joint Stock Company; Multi-purpose bamboo tubes of Tra Lan Cooperative (Con Cuong)...
Not only participating in the floor or using their website to promote and introduce products, many units, businesses, production and business entities in the area have applied the advantages of social networking sites such as Facebook, TikTok, Zalo ... to promote, interact, and consume products and services. This is the most practical and effective solution to bring digitalization into people's lives, thereby promoting the development of diverse forms of trade. The application of e-commerce is increasing rapidly. Some services such as entertainment, training, remote health care consultation, online learning, looking up exam scores, ... have brought clear results, the need for people to apply in life. Cashless payment methods are also widely deployed by banks, popularizing them to establishments and business households, creating conditions for consumers to experience and access modern payment methods, stimulating shopping activities.
According to the latest report of the Ministry of Industry and Trade, it is estimated that e-commerce retail revenue in 2023 will reach 20.5 billion USD, accounting for about 7.8 - 8% of the total retail sales of goods and consumer services nationwide. With Nghe An's e-commerce ranking in 2023, the proportion of revenue in Nghe An's total retail sales is estimated to reach 7.5 to 8%.
Businesses need to be more proactive
E-commerce and digital economy in Nghe An have made a good leap, Nghe An's e-commerce ranking index has been in the top of the country for many years. Recently, at the Forum "Vietnam E-commerce Panorama 2023" held in Ho Chi Minh City, Nghe An ranked first in the North Central region, ranked 14th nationwide (up 1 place compared to 2022).
However, according to the assessment of the Department of Industry and Trade, a number of businesses and people are not yet capable of exploiting and using the Internet, so this is one of the biggest difficulties and obstacles when implementing e-commerce applications as well as online public services. Not many businesses and products of Nghe An are promoted and consumed on large, reputable domestic and international trading floors due to the high participation standards and technical barriers of these floors.
Although local products are diverse and abundant, the output, packaging design, and labeling compared to similar products in other localities, as well as food safety and hygiene standards, are still limited. OCOP products, agricultural products, fresh seafood, etc. of the people with short shelf life are often not listed on the market.
On the other hand, small businesses and agricultural cooperatives do not have technical staff to be on the floor, interact with buyers when there are questions and answers or orders... which is also a big challenge. According to estimates, Nghe An currently has over 1,800 websites of investment and construction enterprises, but they mainly stop at the level of providing information on products and services being traded, prices... Enterprises have not integrated online payments, have not arranged enough human resources to regularly interact with customers, so they have not yet fully promoted their effectiveness. Some local products have initially been put on the floors but the number of transactions is still limited.
Non-cash payments are initially popular, but mainly concentrated in urban areas and district centers. The illegal collection, use, dissemination, and trading of personal information still continues, and spam and scam messages are still common.
Meanwhile, State management still has shortcomings: Controlling the origin, quality, and price of goods bought and sold through e-commerce, especially managing tax losses in online business activities, still faces many difficulties. Multi-level marketing disguised as e-commerce - virtual currency by many tricks and tactics has penetrated every countryside... increasingly sophisticated, causing significant damage to many organizations and individuals who are gullible to invest...
Mr. Cao Minh Tu - Deputy Director of the Department of Industry and Trade said: Enterprises are the core force in implementing e-commerce, the State plays a management role, establishing infrastructure and creating a development environment. Therefore, in the coming time, to achieve the goal of developing Nghe An e-commerce in the period of 2021-2025, in addition to the support of State agencies, enterprises need to be more proactive. Enterprises need to be proactive in all stages from product research, business planning, legal procedures, logistics, marketing... and further optimize sales on international e-commerce platforms.
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