Netflix officially bans password sharing

Netflix has expanded its password-sharing ban to the US and more than 100 other countries, warning users that accounts cannot be freely shared outside of their household, according to The Guardian .

The video streaming leader has been looking for new ways to make money as it faces signs of market saturation. The latest efforts include limiting password lending and a new ad-supported option.

Netflix said it is sending emails about account sharing to customers in 103 countries and territories, including the US, UK, France, Germany, Australia, Singapore, Mexico and Brazil. The email says Netflix accounts should only be used by one household. Paying customers can add a member outside their home for an additional fee. In the US, the additional fee is $8 per month.

Netflix Begins to Tighten Password Sharing Globally

Members can also transfer their profiles so users can keep their viewing history and recommendations on Netflix. Last year, the video streaming service said it would limit account sharing and was testing different approaches in some markets.

Netflix estimates that more than 100 million households have given their login information to friends and family. As of the end of March, Netflix had 232.5 million paying customers worldwide.

Under the new policy, people in the same household can continue to share a Netflix account and use it on different devices while traveling. The move comes as Netflix faces competitive pressure from other streaming services, including Max and Amazon.

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