MSB cooperates with Popplife to improve customer care quality

MSB and Popplife sign cooperation agreement on consulting and developing loyalty infrastructure

Customer retention strategy

Vietnam Maritime Commercial Joint Stock Bank (MSB) has signed a memorandum of understanding with Popplife Joint Stock Company on consulting on building and developing loyalty infrastructure. The cooperation between the two units is an important turning point in the development strategy of both parties with the aim of improving the quality of care activities and retaining loyal customers.

With experience in developing technology platforms in the field of customer experience management, Popplife has consulted and coordinated with MSB to build an effective Loyalty model and journey, attracting customers, encouraging customers to upgrade, accumulate points, use points for incentive programs, and increase engagement with the bank.

At the same time, Popplife will participate in building the “loyalty platform” system and integrate this system into the MSB Rewards program. Thanks to that, just through the MSB mBank application, MSB customers can easily accumulate points through transactions with the bank; redeem points for vouchers, gifts, and incentives from partners inside and outside the MSB ecosystem; enjoy more privileges when increasing engagement with the bank.

The cooperation between MSB and Popplife also helps both sides increase customer access on each other's platforms. Customers can quickly open an MSB bank account right on the Popplife application. Mr. Phan Khanh Toan, Chairman of Popplife's Board of Directors, shared: "The cooperation with MSB is an opportunity for us to demonstrate our capacity in consulting to improve customer experience in the banking and finance sector. We hope to bring innovative solutions to optimize services and attract more customers, contributing to supporting the development of the banking industry in a more modern and digital direction."

Digital transformation of customer experience

MSB is known as one of the pioneering banks in applying technology to customer care activities in Vietnam. Over the years, the bank has successfully deployed many modern technology solutions such as the MSB mBanking mobile banking application with a friendly interface, code withdrawal service at ATMs and STMs (Smart Tell Machine); AI platform supporting automatic customer consultation; M-first premium customer care program...

Through cooperation with PoppLife, MSB opens the door of convenience for customers.

In particular, through the Digi.Sale mobile application, MSB has become a pioneer bank in applying digital technology to accelerate connections with partners, promote and effectively manage sales results. These efforts have helped MSB continuously receive high customer appreciation for its digital experience and receive many prestigious awards. Among them is the award "Best Digital Transformation Retail Bank in Vietnam" presented by the prestigious magazine Global Banking & Finance Review. MSB has passed a series of strict criteria on digital customer growth, growth in the number and value of transactions on digital banking channels, outstanding improvements in the customer journey, the practicality of digital products and services on the market...

Digital transformation has always been identified by MSB as a core strategy to create competitive advantages. In particular, Loyalty digital transformation is the spearhead with the goal of increasing customer engagement, reducing customer churn, increasing customer lifetime value at MSB (customer lifetime value), enhancing customer understanding through collecting and analyzing Loyalty customer data, and aiming to reduce the cost of attracting new customers thanks to loyal customers.

Speaking at the signing ceremony, a representative of MSB Bank said: "MSB is in the process of strong digital transformation and always wants to bring customers diverse and unique digital experiences. The cooperation with Popplife is part of our partnership expansion orientation to bring customers a diverse ecosystem, helping to connect and develop with MSB".

Source: https://thoibaonganhang.vn/msb-hop-tac-voi-popplife-nang-cao-chat-luong-cham-soc-khach-hang-162114.html