Invite tourists to Dak Lak to drink free coffee and join the elephant festival

Leaders and businesses of Dak Lak province came to Ho Chi Minh City to introduce the largest coffee festival in the country, which will take place in March 2025 in Buon Ma Thuot City.

Mr. Nguyen Tuan Ha - Standing Vice Chairman of Dak Lak Provincial People's Committee - shared his enthusiasm for organizing the coffee festival, promoting the economy and tourism - Photo: BONG MAI

The press conference on organizing the "Buon Ma Thuot Coffee Festival" 2025 was held on February 21 in Ho Chi Minh City.

500 cafes offer free drinks to tourists

"Coffee is an agricultural product that plays an important role in socio-economic life, providing a source of livelihood for people, especially those in the Central Highlands in general and Dak Lak province in particular," said Mr. Nguyen Tuan Ha - Standing Vice Chairman of Dak Lak Provincial People's Committee, Head of the Organizing Committee of Buon Ma Thuot Coffee Festival 2025.

Buon Ma Thuot is known as the coffee capital of Vietnam with more than 210,000 hectares, annual harvest output of about 520,000 tons - accounting for 30% of Vietnam's coffee output.

After 8 times of organization, the coffee festival has become a prominent event of the industry in Vietnam, having a great influence on people and tourists at home and abroad.

The 9th Buon Ma Thuot Coffee Festival will take place from March 9 to 13 in Dak Lak, including many exciting activities. Through the festival, the locality will also promote deep processing activities, attracting more investors.

Mr. Lai Duc Dai - Deputy Director of the Department of Culture, Sports and Tourism of Dak Lak province - said that the festival has about 17 activities revolving around coffee beans, creating a vibrant atmosphere.

Highlights include: coffee and OCOP product exhibition fair, specialty coffee roasting competition, international trade conference - Connecting to enhance Vietnamese coffee, street festival, Buon Don elephant festival, Lak district dugout canoe racing festival...

To date, more than 500 local cafes have signed up to offer free coffee to visitors during the festival. The number of participating cafes is expected to continue to increase. Cafes participating in the program have posted notices for customers to identify.

Join hands to make coffee famous

Miss H'Hen Nie expressed her desire to spread the love of coffee and enhance the value of Vietnamese agricultural products - Photo: FBNV

As a native of Dak Lak, Miss H'Hen Nie sincerely shared: "Coffee has changed the lives of many people in Dak Lak, including Hen's family." She confided that when she was in her hometown, at 5am the rooster crowed, her mother woke up and her father took the coffee that her mother roasted to make for the whole family to enjoy, then discussed work. That moment also made her miss home and feel warm.

In Ho Chi Minh City, where she lives and works, coffee is also popular among many people. As an ambassador for the Buon Ma Thuot Coffee Festival, she hopes to contribute to bringing positive impacts to the coffee industry in her home province and Vietnam.

This year's "Buon Ma Thuot Coffee Festival" also has the participation of many Dak Lak coffee enterprises, striving to improve agricultural products, reach out to international markets, and create sustainable livelihoods for farmers.

Sharing with Tuoi Tre Online , Mr. Hoang Danh Huu - Director of EDE Farm Trading and Service Company Limited - said that the company has just successfully exported a 20-foot container with 18,000 packages of Miss Ede roasted ground coffee to the US market, and will soon enter Sweden and European countries.

These are finished coffee products, without any labeling or raw materials. The coffee is produced from sustainable farms that do not encroach on natural forests, reduce carbon emissions, and use modern farming processes, while also creating a positive shift for the local economy.

According to the General Department of Customs, coffee export turnover in 2024 reached a record of 5.2 billion USD, for the first time in history. The Vietnamese coffee industry is on track to surpass its own record in 2025.

Source: https://tuoitre.vn/moi-du-khach-ve-dak-lak-uong-ca-phe-mien-phi-tham-gia-hoi-voi-2025022110473976.htm