Bringing many unique experiences to visitors

Project announcement ceremony "Love Vietnam" (Photo: THANH DAT)

Attending the project announcement ceremony were comrade Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Education Commission, Chairman of the Vietnam Journalists Association; Mr. Huy Nguyen, General Director of Phygital Labs - the technology unit implementing the project with Nhan Dan Newspaper.

On the guest side, there were Mr. Nguyen Tuan Hung, Deputy General Director of Vietnam News Agency; Ms. Phan Linh Chi, Deputy Director of the National Tourism Administration; Mr. Sung A Lenh, Deputy Head of the National Assembly Delegation of Lao Cai Province; representatives of the Embassies of Pakistan, Canada, Malaysia in Vietnam; representatives of local leaders of Quang Ninh, Thanh Hoa, Bac Ninh, Ninh Binh.

"Tap" to connect to the destination

Towards the 50th Anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025), Nhan Dan Newspaper and technology partner Phygital Labs have installed nearly 200 free NFC chip panels at famous landmarks in more than 60 provinces and cities to create unique discovery experiences for visitors, supporting and promoting local tourism.

From Lung Cu Flagpole to Ca Mau Cape, with just one touch of an NFC-connected phone, visitors can open up a digital space with many integrated features. From checking in with the support of AI guides to explore information and history of the location to building a personalized tour itinerary or completing it to receive gifts and bonus points.

The website www.yeulamvietnam.vn is designed with a modern, easy-to-interact interface and is bilingual in Vietnamese and English, helping visitors easily access official information about the location.

According to Editor-in-Chief Le Quoc Minh, the project aims to celebrate the 50th anniversary of the Liberation of the South and the Liberation of the country.

In addition, the online map helps visitors look up outstanding cultural destinations, track their journeys, and connect more deeply with each land. In the future, the platform will also integrate real-time tourism data analysis features to support destination management and optimize interactions. In addition to the benefits for visitors, the system also opens up the possibility of developing local services, commerce, and indigenous cultural data, thereby contributing to promoting sustainable tourism and digital economy.

After more than 4 months of implementation, there have been tens of thousands of successful check-ins and photo sharing by tourists at NFC chip-mounted panels across the country. From sacred sites such as Lung Cu flagpole in Ha Giang, Thang Long Imperial Citadel in Hanoi or Ca Mau cape - the southernmost point of the country, smart interactive stations have appeared.

The project “Love Vietnam” opens a digital tourism discovery community, where every citizen can become a “tourism ambassador” through activities such as receiving a digital certificate upon completing a discovery station in a province or city; accumulating points and redeeming attractive gifts from the program; sharing photos and clips of experiences on social networks with the hashtag #YeuLamVietNam; inviting international friends to join the journey to discover Vietnam through technology.

The “Love Vietnam” project is part of a larger vision, transforming digital media and data platforms into a means of connecting people with cultural and tourism values. “Love Vietnam” is not only an experiential journey but also a digital citizenship education tool, encouraging young people to understand, appreciate and continue traditional values ​​with a technological mindset.

Unique tourism promotion direction to celebrate 50 years of national reunification

Speaking at the announcement ceremony, comrade Le Quoc Minh, member of the Party Central Committee, Editor-in-Chief of Nhan Dan Newspaper, Deputy Head of the Central Propaganda and Education Commission, Chairman of the Vietnam Journalists Association, said that around October 2024, Nhan Dan Newspaper had the idea of ​​building the program "Love Vietnam" to contribute to promoting tourism in a unique way, towards the most important event in 2025, which is the 50th anniversary of the Liberation of the South and National Reunification Day.

Editor-in-Chief Le Quoc Minh shares about the project.

With the support of local leaders and the efforts of Nhan Dan Newspaper's resident reporters, from December 2024 to present, the project has installed pillars at nearly 200 locations, with an average of 3 check-in points per province.

Along with the NFC boards, Nhan Dan Newspaper has also built the website "Love Vietnam" in many languages, targeting many readers. Although the website has not been officially announced, so far more than 12 thousand people have checked in. The special feature of the website and NFC board is that you only need to scan without installing an app, so visitors of all ages, even those who are not tech-savvy, can check in.

Editor-in-Chief Le Quoc Minh emphasized that this is a major national tourism digitalization program. All personal information about those who visit these locations will not be disclosed, but survey data will be provided for local tourism managers to understand where local tourism is receiving attention and where it is not, so that appropriate investment can be made.

“We have strengths in communication and strong technology partners, so I believe that in the near future, with the excitement of the program, many people will check in at tourist destinations. We hope to have more businesses join us and expand the check-in network in each locality. At that time, the program will create great tourism effects, not only bringing short-term benefits but also long-term benefits to the tourism industry,” said Editor-in-Chief Le Quoc Minh.

He also expressed his hope that not only local people and tourists will visit tourist destinations in the region, but also go and check-in at other locations to practically connect different provinces and regions. Such a connection through tourism is an effective way to celebrate the 50th anniversary of national reunification.

Mr. Huy Nguyen, General Director of Phygital Labs talks about the project.

Mr. Huy Nguyen, General Director of Phygital Labs, said that Phygital Labs has participated in building multi-interactive experience projects in a number of locations such as: Hue Imperial City, Fansipan Lao Cai... However, it was not until cooperating with Nhan Dan Newspaper and implementing "Love Vietnam" that Phygital Labs had the opportunity to carry out a project of international stature.

“Recently, tourism trends have changed a lot. From traditional, conventional tourism, the tourism industry is now moving towards multi-interactive experiences. Especially young people, when coming to a place, they always want to immerse themselves in the local space and have their travel experiences personalized,” said Mr. Huy Nguyen.

According to Mr. Huy Nguyen, “Love Vietnam” is a tour guide, a host who can provide a lot of information, integrating Blockchain technology and artificial intelligence (AI). This information is not fixed but is updated over time because through AI, the application will learn all the knowledge, grasp the information of previous interactions, from there, provide personalized assessments and instructions.

The program "Love Vietnam" not only helps technology companies and Nhan Dan Newspaper deploy the campaign, but the locality can also participate in building information for "Love Vietnam".

“In the coming time, we will add more features so that these tour guides across Vietnam will become smarter and provide more valuable travel information across the country. This is an opportunity for everyone to join hands to build a nationwide campaign,” Mr. Huy added.

Talking about the project "Love Vietnam", Mr. Huy Nguyen, General Director of Phygital Labs, said that the project is a solution to the increasing demand for personalized travel experiences, seamless between real and digital spaces. "Love Vietnam" is based on a system of multi-interactive check-in stations installed in provinces and cities across Vietnam, building the first interactive map of tourism and culture in Vietnam.

Spreading historical and cultural values ​​in digital space

Ms. Phan Linh Chi, Deputy Director of the National Tourism Administration, said that the project “Love Vietnam” is a harmonious combination of traditional values ​​and modern technology. "I believe that these small but smart NFC boards will become familiar “digital tour guides”, bringing tourists closer to history and culture - not only with their eyes and ears, but also with their hearts.

“Love Vietnam” is not only an experiential journey but also a tool for educating digital citizens, encouraging young people to understand, appreciate and continue traditional values ​​with technological thinking, Deputy Director Phan Linh Chi affirmed.

Ms. Phan Linh Chi, Deputy Director of the National Tourism Administration, spoke at the project announcement ceremony.

Ms. Phan Linh Chi also highly appreciated this dedicated and responsible initiative, and said that the Vietnam National Administration of Tourism is ready to accompany, support and create all favorable conditions for the project to be widely and effectively implemented in localities.

According to Mr. Nguyen Lam Nguyen, Deputy Director of the Department of Tourism of Quang Ninh province, in the program "Love Vietnam", Quang Ninh province is honored to have 4 locations selected to place NFC chip boards. He expressed that Quang Ninh province will continue to make efforts to have more locations participate in the project Love Vietnam and how to make the image of Quang Ninh tourist destinations continue to spread more strongly to domestic and international tourists.

Mr. Do Quang Trong, Deputy Director of the Department of Culture, Sports and Tourism of Thanh Hoa province, said that recently, Thanh Hoa has been honored to have 3 typical relics selected by Nhan Dan Newspaper to be chip-attached, namely Ho Dynasty Citadel, Ba Trieu Temple, Lam Kinh Historical Relic Site. This is not just a simple check-in but a vivid, modern, and inspiring digital cultural experience for visitors. This is a new technological solution implemented by the units, giving visitors the opportunity to enter a world where culture, history, and technology blend together, bringing a profound, unique, and interesting experience.

Mr. Do Quang Trong said that this project not only connects landmarks but also connects the hearts of Vietnamese people, proving that technology placed in the right place will connect tradition and modernity, past and future.

"The province will closely coordinate with the implementing unit, ensure effective operation of check-in points, actively communicate so that tourists can participate, and spread love for the homeland through each destination," Mr. Trong affirmed.

Conductor Dong Quang Vinh hopes that projects like "Love Vietnam" will be widely shared.

As an artist accompanying the project, conductor Dong Quang Vinh said that his family loves to travel. He himself also likes to travel to find inspiration for artistic creation. "Sometimes, I often consider a certain place without enough information or understanding about that place, I often give up and choose another destination. But with technology like this, I will not hesitate to go anywhere, experience and enjoy traveling more. Technology helps us experience life better. And I hope that projects like "Love Vietnam" will be widely shared," the conductor shared.

Present at the ceremony, Mr. Kohdayar Marri, Ambassador of Pakistan to Vietnam, shared his feelings about tourist destinations in Vietnam, about the landscape, architecture and people. "Not only Hanoi, but also from the north to the south, Cat Ba, Bac Ninh, Sa Pa, Ha Tinh, Nha Trang, Ho Chi Minh City... all have their own unique features", said Mr. Kohdayar Marr.

Answering questions from the press about the project, Editor-in-Chief of Nhan Dan Newspaper Le Quoc Minh said that in phase 2, the project will coordinate with travel companies, restaurants, and even airlines to have gifts such as vouchers for tourists.

Phygital Labs CEO talks about traveler privacy.

Regarding data security for tourists when performing operations, Editor-in-Chief Le Quoc Minh affirmed that all this information is kept strictly confidential and will not be disclosed. This data helps track the frequency of visits to locations, contributing to tourism statistics and supporting management work.

Mr. Huy Nguyen said that the project absolutely complies with user information security and this is the first project that has been connected with the National Data Center to put data into the platform. "In just the past month, the number of people checking in and commenting has exceeded the company's initial expectations," said Mr. Huy Nguyen.

Source: https://baodaknong.vn/du-an-yeu-lam-viet-nam-mang-la-nhieu-trai-nghiem-doc-dao-cho-du-khach-249764.html