The reason why 'Once Upon a Time There Was a Love Story' is unlikely to make as much money as 'Blue Eyes'

Việt NamViệt Nam01/11/2024

Previously, the film adaptation of Nguyen Nhat Anh's novel was considered a box office guarantee. However, with "Once Upon a Time There Was a Love Story", everything seems to have changed.

In the past decade, bringing literary works of writer Nguyen Nhat Anh to the silver screen has become a trend. I see yellow flowers on green grass (2015) or Blue eyes (2019) created a box office fever at the time of its release. Not to mention, The girl from yesterday (2017) also had relatively impressive revenue.

From there, Once upon a time there was a love story recently or Kaleidoscope will continue to be adapted in the future, with the hope of continuing the success of previous works.

But in reality, Once upon a time there was a love story , after 6 days of showing, has not created the expected effect. The film earned more than 12 billion dong (according to Box Office Vietnam ), a figure far lower than the three previous works. Most likely, the film adaptation of Nguyen Nhat Anh's novel will no longer be a box office guarantee.

Success or failure in bringing Nguyen Nhat Anh's stories to the screen?

I see yellow flowers on green grass is the first work of Nguyen Nhat Anh to be brought to the cinema. In 2015, the film of the same name by Victor Vu created a box office fever with 22 billion VND revenue in the first week.

4 films adapted from books by writer Nguyen Nhat Anh.

In fact, it is not too difficult to understand why the above work was a big success. I See Yellow Flowers on the Green Grass , being one of Nguyen Nhat Anh's best-selling books, already had a relatively large audience.

The film is also directed by Victor Vu - who a year earlier created a box office fever. Blood heart (2014). In addition, with funding 20 billion dong , I see yellow flowers on green grass It was also one of the most expensive projects in Vietnamese cinema at that time.

And finally, in terms of genre and storytelling style, the work also stands apart from most Vietnamese films at that time. In a box office dominated by films in the comedy and horror genres, it is the gentleness in the images and a heartbreaking story that helped I see yellow flowers on green grass leave your mark

All of that made the audience's expectations for the film higher than ever, and in fact, Victor Vu's brainchild attracted great attention right from the moment the first images were revealed. The film ended its journey in theaters with 81 billion, ranking third in the list of highest-grossing films at that time.

Success of I see yellow flowers on green grass contributed to paving the way for many other books by Nguyen Nhat Anh to be on the silver screen. In addition, it also shaped the experience for the audience when watching the above works. It is a gentle, nostalgic cinema, with a setting in the 1990s and a story focusing on friendship and love between couples.

The girl from yesterday and Blue eyes both have a similar atmosphere, and both follow in the footsteps of I see yellow flowers on green grass to become impressive box office films. In particular, Blue eyes Victor Vu's film also created a stronger box office fever than the two previous works.

The film reached the 50 billion mark after 3 days of release and created an effect on all media. Ending the journey in theaters, Blue eyes pocket money 180 billion VND . Meanwhile, The Girl from Yesterday also brought in 70 billion VND - a relatively impressive number.

entertainment photo 7

Blue Eyes and I See Yellow Flowers on the Green Grass each represented Vietnam in the Oscar preliminary round.

Three works, although still have some limitations, such as the overly spread out story of The girl from yesterday or the somewhat cheesy way of expressing love Blue Eyes , but all three were winners, even big winners. Since then, the stories of writer Nguyen Nhat Anh have gradually become a "gold mine" for Vietnamese filmmakers.

When Nguyen Nhat Anh's stories are no longer a box office guarantee

Once upon a time there was a love story, Directed by Trinh Dinh Le Minh, it is the fourth film adapted from Nguyen Nhat Anh's books.

The film received quite positive feedback from audiences and observers after the first screenings. The story was commented to be simple but full of emotions, the images were nostalgic and aesthetic. Many viewers commented Once upon a time there was a love story has outstanding quality compared to the Vietnamese film industry in 2024.

However, unlike the positive quality, the film's box office performance has not really exploded. After 6 days of release, the film has earned 12.5 billion VND. On October 30, the film only had 1,606 screenings, a rather modest number for its opening week.

In fact, Once upon a time there was a love story is a work with a pure romantic atmosphere, not mixed with other genres. Because of that, the work does not have many climaxes in psychology, nor is there much urgency in the plot, the film simply focuses on the interactions between the characters.

Perhaps, that is what makes it difficult for the film to attract audiences who seek strong emotions when they go to the cinema. In Vietnam, pure romantic films are relatively selective of audiences. The most recent work is Saigon in the rain (2020) also suffered heavy losses and quickly left theaters.

Not to mention, that gentle, less dramatic nature combined with the film's 135-minute duration sometimes becomes a challenge for many viewers. Once Upon a Time tells the story of three characters with three different perspectives and contexts. With the dense set-ups, every detail of the film appears and ends reasonably, but that is what makes the film become tedious, difficult to attract the majority.

Finally, Trinh Dinh Le Minh's brainchild was released at an inappropriate time, when it had to compete with Vietnamese films and Hollywood blockbusters.

Once upon a time there was a love story that did not start off as expected.

Released at the same time as Once upon a time there was a love story To be Venom: The Last Bet - a superhero brand that is very popular in Vietnam. In fact, director Kelly Marcel's work is dominating the box office race with 47 billion in revenue.

Besides, Once upon a time there was a love story (with 1,606 screenings on October 30) still has to compete with The Bride of a Noble Family and Tee Yod: The Ghost Eater 2 (1,517 and 949 screenings on the same day respectively). Currently, the domestic box office is a competition between 4 works.

In the films adapted from Nguyen Nhat Anh's stories, only Once upon a time there was a love story faced with such fierce competition. Previously, Blue eyes only have to compete with one Vietnamese movie Sister sister (2019). The rest, both I see yellow flowers on green grass and the girl from yesterday were all released at a time when there were no Vietnamese films, while other international works were not attractive enough.

With the current situation, it is relatively difficult to Once upon a time there was a love story caught up with its three predecessors in terms of revenue.


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