Accordingly, Minister of Agriculture and Rural Development Le Minh Hoan highly appreciated the efforts of the Department of Agriculture and Rural Development, Tay Ho district and a number of units in organizing the Hanoi Lotus Festival for the first time on a large scale, impressively and spreading practical values.
Minister Le Minh Hoan met, discussed and gave suggestions to many production and business entities to innovate packaging design, product identification, improve added value and product quality associated with exploiting indigenous cultural values in product identity.
According to the Commander of the Agriculture and Rural Development sector, behind each OCOP product there is the cooperation of many people, contributing to activating the rural economic sector, shifting towards creating products with high added value.
According to Minister Le Minh Hoan, each OCOP product integrates multiple values and pride in indigenous cultural values - a factor that distinguishes the value of OCOP products in each region.
“Nowadays, people no longer buy products but buy the way the product is created, including the mindset, culture, story, and emotions involved in the process of creating the product,” Minister Le Minh Hoan shared.
The Minister of Agriculture and Rural Development also assessed that Hanoi is on the right track in exploiting indigenous cultural values and local strengths to develop OCOP products. The introduction and promotion of OCOP products associated with events and festivals are organized in an increasingly professional and attractive manner.
At the Hanoi Lotus Festival 2024, not only will the beauty of the lotus be honored, the spiritual and cultural values of the lotus in Vietnamese life will be honored, but it will also be an opportunity to strengthen connections and promote the development of multi-values from the lotus plant...
The Hanoi Lotus Festival 2024 opened at the Tay Ho Cultural and Creative Space (Tay Ho District, Hanoi) on the evening of July 12. The festival will last until July 16. The festival has set two records: The Green Journey "Sac Sen Tay Ho" - the cycling festival around West Lake with the largest number of participants in Vietnam (7,000 people) and the event with the largest number of people wearing traditional ao dai with lotus motifs in Vietnam (1,000 people).
In particular, at the festival, the Institute of Economics, Culture and Arts launched a glass portrait of Uncle Ho. The work measures 1.7m x 2.5m, is made of 2cm thick tempered glass, and is assembled from 1,944 lotus photos taken from different regions of the country.
After being displayed at the Tay Ho District Cultural and Creative Space during the festival, the above work will be presented by the organizers to the President Ho Chi Minh Relic Site at the Presidential Palace to serve the people and international tourists.
Source: https://kinhtedothi.vn/bo-truong-bo-nnptnt-le-hoi-sen-ha-noi-lan-toa-nhung-gia-tri-thiet-thuc.html
Comment (0)