Ms. Le Hoang Diep Thao - CEO of King Coffee - met with potential partners in China and introduced cooperation opportunities so that King Coffee can expand its market in the country of a billion people.
From November 5 to 9, 2024, Ms. Le Hoang Diep Thao had the opportunity to participate in a series of events within the framework of the 8th Greater Mekong Subregion (GMS) Summit, the 10th Ayeyawady-Chao Phraya-Mekong Economic Cooperation Strategy Summit (ACMECS), and the 11th Cambodia-Laos-Myanmar-Vietnam (CLMV) Summit, which took place in Kunming and Chongqing, China.
On this occasion, Ms. Le Hoang Diep Thao met and congratulated potential partners in China. Previously, King Coffee had become a strategic partner with Vietnam Railway Corporation in many categories. Next, King Coffee discussed strategic cooperation with China Railway, with the goal of promoting the development of King Coffee in the international market, reaching deep into mainland China.
At the same time, Ms. Diep Thao also expressed her hope to be present on public transport, such as trains, airports and other important locations in major cities in China, including Kunming, Chongqing and many other provinces.
Through working sessions and meetings, King Coffee aims to cooperate with major units in the transportation sector in China, opening up opportunities to bring Vietnamese coffee closer to millions of consumers here.
King Coffee and Ms. Le Hoang Diep Thao have become a symbol of sustainable and creative development of the Vietnamese coffee industry. The brand has achieved many international achievements and contributed to affirming the position of Vietnamese coffee in the world market. This visit marks King Coffee's continuous efforts to expand its influence and promote economic and cultural exchanges between Vietnam and China.
(Source: King Coffee Company Limited)
Source: https://vietnamnet.vn/king-coffee-tim-kiem-co-hoi-mo-rong-thi-truong-o-trung-quoc-2341477.html
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