Golden Bridge - the symbol of Da Nang tourism makes international media stir
"Revolution" in tourism products
Da Nang is located between three world cultural heritages: Hue Imperial City, Hoi An Ancient Town, and My Son Sanctuary. This location has turned Da Nang into a "transit point" nearly 20 years ago, bringing tourists to tourist destinations, while the Han River city is just a "temporary stopover".
According to statistics in the first half of 2007, Da Nang welcomed about 577,400 visitors, the number of days staying was only 1.67 days for international visitors, 1.62 days for domestic visitors. The average spending was 470,000 VND/domestic visitor/day, international visitors was 50 USD/person/day. The reason for these poor numbers is the poverty of tourism products.
Not accepting to be a "transit point" forever, while possessing magnificent natural resources with rivers - mountains - seas - forests, Da Nang has rolled out the red carpet to attract investors, determined to make a "revolution" in tourism products. In 2007, in response to that burning desire, there were enthusiastic investors who joined hands and put their efforts to put Da Nang on the tourism map. That was also the time that marked the appearance of Sun Group with the largest project in the Central region at that time: Ba Na Hills.
Sun World Ba Na Hills with world-class amenities
The top of the cloud mountain was already a tourist destination at that time, but the old accommodation establishments here only had guests during the three summer months. When the season ended, they had to take down the blankets, TVs, refrigerators and other items from the mountain, making the roads difficult to travel on... It was not until March 25, 2009, when the first cable car line was put into operation, with a capacity of serving 1,500 guests/hour, that Ba Na truly "awakened". One after another, cable car lines that achieved many Guinness World Records were born, bringing millions of tourists from all over to enjoy the fairyland and the world-class entertainment paradise on the top of Chua Mountain.
After more than 16 years, Sun World Ba Na Hills has become a world-class tourist area. French village with ancient castles like "miniature Paris"; Le Jardin d'Amour garden area with 10 colorful flower gardens all year round; Fantasy Park indoor entertainment area of 21,000m2 ; 100-year-old Debay wine cellar from the French colonial period still preserved to this day; "The most romantic hotel in the world" Mercure Danang French Village Bana Hills, dozens of classy restaurants, daily art performances, jubilant festivals all year round...
In particular, the appearance of the Golden Bridge in mid-2018 contributed significantly to making Da Nang a must-see destination for global tourists. Thanks to its thorough investment, Sun World Ba Na Hills was named "World's Leading Iconic Tourist Destination 20221" at WTA - the Oscars of world tourism.
Ba Na Hills has marked the rise of a new "destiny" for Da Nang, making the role of a "transit point" a thing of the past...
InterContinental Danang Sun Peninsula Resort
A spectacular "comeback"
After the groundbreaking of the first cable car line to the top of Ba Na, major investment "breakthroughs" took place continuously, with the sole goal: to quickly supplement Da Nang with quality, classy, and unique tourism products to... welcome a new "destiny".
In 2017, Da Nang was chosen as the venue for APEC. InterContinental Danang Sun Peninsula Resort is the resort honored to welcome heads of state at APEC - the most important and prestigious event in the world.
Built not long after Ba Na Hills, InterContinental Danang continues to set a new peak for Da Nang tourism with 4 times receiving the "World's Leading Luxury Resort" award from WTA along with countless other international awards, making the world "bow down in admiration" to the "wonder" of the resort on Son Tra peninsula. That miracle was created by the handshake between developer Sun Group and famous architect Bill Bensley.
It is no exaggeration to say that Da Nang deserves the title of a tourist mecca, after only a decade of starting to build a high-class, modern tourism infrastructure system. In the period 2008 - 2018, the number of accommodation facilities in Da Nang increased 5.4 times, especially the number of 3-5 star rooms increased by nearly 22 times. The banks of the Han River are sparkling and luxurious with a series of luxury hotels such as Novotel Danang Premier Han River..., along with the appearance of world-famous brands: Hilton, Accor, Marriott, Sheraton... My Khe beach is splendid with 4-5 star resorts, such as Premier Village Da Nang Resort - "The world's leading family villa resort". Or most recently in 2019, Japan's Mikazuki Group invested 100 million USD in Xuan Thieu beach to build the first 5-star hotel in Da Nang Bay. Nearly 30 of the world's leading hotel groups are present on the "billion-dollar" Vo Nguyen Giap route connecting Da Nang with Hoi An...
The banks of the Han River are sparkling and luxurious with a series of luxury hotels such as Novotel Danang Premier Han River…
That is about accommodation infrastructure. Regarding entertainment, besides the "monument" Sun World Ba Na Hills, Da Nang also owns the classy Asia Park, recently APEC Park has also been invested. In 2022, the leading Korean tourism retail group Lotte Duty Free opened a large-scale duty-free store in the center of Da Nang, adding a high-end shopping destination for people and tourists when coming to Da Nang. In the past three years, despite being affected by the Covid-19 pandemic, Sun World Ba Na Hills has continuously innovated and enhanced the experience for visitors with new products and services. In the coming time, this place will continue to be invested in and upgraded to become a center of entertainment tourism not only in Da Nang, but also in the world.
To diversify tourism products, the city of the Han River also treats visitors to a jubilant festival atmosphere all year round, with the brand name of the Da Nang International Fireworks Festival, attractive events such as grand music festivals, street carnivals, a series of unique and colorful festivals at Ba Na Hills, Asia Park, Ironman 70.3 Vietnam, Da Nang Golf Tourism Festival... In 2022, surpassing 8 leading destinations in Asia such as: Bangkok - Thailand, Beijing, Shanghai - China, Hong Kong, Macau, Kuala Lumpur - Malaysia, Seoul - Korea, Singapore, Da Nang was honored as "Asia's Leading Festival and Event Destination". This is the second time the city has received this prestigious award.
It can be said that investing in tourism products is a strategic "move" that brings a "new destiny" to Da Nang. From 2009 to 2018, the number of visitors here increased by 463%. In 2019 (before the pandemic), Da Nang welcomed 8.6 million visitors, of which 3.5 million were international visitors. Da Nang was ranked highest according to the assessment of the Vietnam Provincial Tourism Competitiveness Index (VTCI) - announced by the Tourism Advisory Board on January 18, 2022.
The collection of unique, high-class products has helped Da Nang tourism "change its throne" dramatically. However, the investment, innovation, upgrading of tourism products, and diversifying experiences for visitors of Da Nang will certainly continue to be considered the "trump card" in many subsequent stages of development.
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