Google sued for tracking Chrome browser users

The US tech giant has recently been phasing out the use of third-party cookies that advertisers use to track users in a bid to protect privacy.

Photo: Reuters

Accordingly, Google has introduced a set of tools called Privacy Sandbox to block hidden tracking techniques and limit data sharing with third parties, while developers and publishers can measure ads without tracking individual users.

Chrome users are asked if they want to enable ad privacy protection to prevent tracking.

However, NOYB argues that the feature allows Google to track users in the browser and that the company should ask for user consent first, as required by European Union privacy regulations.

“Users thought they were consenting to a privacy feature, but were instead tricked into accepting Google’s ad tracking. Consent must be informed, transparent, and fair to be legal. Google did the opposite,” NOYB founder Max Schrems said in a statement.

The group filed a complaint with Austria’s data protection authority on Thursday. NOYB has filed a series of complaints with EU and national privacy watchdogs against major tech companies over privacy violations.

A Google spokesperson defended the company's stance, saying Google has improved the ways it protects user privacy.

“This complaint fails to recognize the important privacy protections we have built into Privacy Sandbox APIs, including the Topics API… and third-party cookies,” the spokesperson said.

Hong Hanh (according to Reuters)

Source: https://www.congluan.vn/google-bi-kien-vi-theo-doi-nguoi-dung-trinh-duyet-chrome-post299238.html