Decoding the reason why Golden Bridge is always 'hot' after 5 years?

ANTD.VN - Perhaps there is hardly any tourist project that has such a lasting, strong and powerful attraction for tourists as the Golden Bridge (Da Nang). After 5 years of its establishment, the Golden Bridge is still the main reason for many international tourists to come to Vietnam.

Come to Vietnam just to see the Golden Bridge with your own eyes

In October 2020, Mr. Ashish and Ms. Abha Nagaich's family and their two young children (India) came to Da Nang with the dream of seeing the famous Golden Bridge with their own eyes, which they had only seen online before. Unfortunately, the day they arrived was also the day Da Nang suffered a big storm, forcing them to stay in Da Nang for 3 days waiting for the storm to pass. When the rare rays of sunlight appeared after the storm, Mr. Ashish's family arrived early at Sun World Ba Na Hills, but unfortunately the tourist area was closed to deal with the consequences of the storm.

Mr. Ashish and Ms. Abha Nagaich's family were lucky to check in at Golden Bridge as they wished.

Not giving up, the couple met with the KDL representative and expressed their family's earnest wish to see the Golden Bridge with their own eyes before returning home.

Touched by the Indian family's wishes, the KDL leader decided to give them special treatment, opening the door and sending a tour guide to take them to the Golden Bridge and visit the tourist area. " This is truly a special trip for our family. Not only did we get to see the famous Golden Bridge with our own eyes, but we were also deeply moved by your friendliness and hospitality. Although we have not been able to fully experience Ba Na, we plan to return to Da Nang in the near future. With the warm affection of Ba Na, we will definitely introduce this KDL to many of our friends and relatives," said Mr. Ashish.

In July 2023, Hong Kong tourist Yan Ying finally set foot on the “Golden Bridge” as she wished. Yan has a close friend in Vietnam who has invited her to visit many times, but the “Golden Bridge” is the biggest motivation for her to arrange her busy work schedule to visit the S-shaped country. "I have 5 days in Vietnam, and I definitely have to go to the 'Golden Bridge'", she told her friend.

Perhaps there is hardly any tourist project that has such a lasting, intense and lasting attraction for tourists as the Golden Bridge.

Coming to Vietnam to see the Golden Bridge with their own eyes is certainly not the only goal of Mr. Ashish's family or Ms. Yan Ying. Although it has been in operation for 5 years, the Golden Bridge still retains its appeal to domestic and international tourists. In 2018, just 3 months after the Golden Bridge appeared, Da Nang had 4 new international flights. According to some major travel agencies in Da Nang, thanks to the Golden Bridge effect, in 2018-2019, for every 3 international tourists registering for a tour, 2 would request to check-in at the Golden Bridge of Ba Na Hills. The number of international flights to Da Nang in 2018 and 2019 skyrocketed. The number of international visitors to Da Nang in 2019 also increased by 22.5% over the same period in 2018, reaching more than 3.522 million.

In 2023, the Golden Bridge, along with the high-class tourism ecosystem and a series of vibrant cultural festival events in Da Nang, contributed to "keeping the fire" for the city, even during difficult economic times and signs of global tourism recession. In the first 6 months of 2023, the total number of visitors to Da Nang is estimated at more than 3.5 million, an increase of 116.6% over the same period in 2022. Of which, international visitors accounted for 930,000, 11.3 times higher than the same period. According to a representative of Sun World Ba Na Hills, to date, the Golden Bridge has welcomed visitors from 54 countries and territories around the world.

Why has Golden Bridge maintained its appeal for 5 years?

Launched in June 2018, the Golden Bridge immediately became a phenomenon on social networks and "made waves" on famous global news channels such as CNN, BBC, The New York Times, Time, FoxNews, The Guardian... The New York Times described: "From the cliffs, a pair of giant hands appeared supporting a golden thread, as if the mountain itself had grown hands". The US news site Huffington Post did not hesitate to affirm that this was "The most interesting bridge ever seen", while The Guardian also affirmed that the Golden Bridge was "one of the most spectacular pedestrian bridges in the world". The Independent news site described the Golden Bridge as "one of the 10 most unique and "unbelievable" bridges in the world"...

Golden Bridge through the lens of photographer Tran Tuan Viet

After 5 years of establishment, the Golden Bridge continues to be praised by the Indian Luxebook Business Magazine as one of the world's most iconic bridges... For three consecutive years (2020-2022), the Golden Bridge was honored by the World Tourism Organization (WTA) as the world's leading iconic tourist bridge...

Perhaps, there are few tourist works that have such a lasting and intense attraction as the Golden Bridge. Photographer Tran Tuan Viet - author of the photo of Vietnam's Golden Bridge that won the Architecture Photography Award 2020, believes that the attraction is due to the unique architecture of the bridge. " The idea of ​​building a bridge with two giant arms as pillars is truly amazing. The proportions and layout of the two hands with the bridge's railings create a harmonious architectural work. The details of the hands are meticulously crafted, just like many other works of Sun Group. The Golden Bridge also blends in with the natural landscape of Ba Na Hills, with tall trees and fresh air, a long-range view of the entire Da Nang, the most livable city in Vietnam " - he expressed.

According to Mr. Tran Tuan Viet, impressive architectural works, many entertainment facilities for most ages, rich and complete services of Sun World Ba Na Hills have contributed to the success and attraction of the Golden Bridge. Not only attracting domestic and international tourists, the Golden Bridge is also an endless inspiration for many domestic and foreign photographers to come, admire, record and spread its beauty.

With its unique beauty and enduring appeal, the Golden Bridge has not only stopped at its mission as a bridge, a tourism product of Da Nang. After 5 years, this project has become a new symbol of Da Nang tourism and gradually become a symbol of Vietnamese and even global tourism.

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