During the Lunar New Year, from February 8-14, the tourism industry nationwide is estimated to welcome and serve 10.5 million domestic visitors, an increase of 16.6% over the same period in 2023.
Of these, there are about 3.5 million overnight guests (an increase of 75% over the same period in 2023); the average room occupancy rate is estimated at about 45 - 50% at the tourist accommodation system (of which 4 - 5 star high-end tourist accommodation facilities in some key tourist localities have higher occupancy rates, concentrated on the 3rd and 4th days of Tet).
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| Tourism activities in the first days of the new year of Giap Thin 2024 took place quite smoothly, with almost no congestion or overload at destinations. (Source: Tourism Information Center) |
The 2024 Lunar New Year holiday also recorded a high increase in the number of international visitors to many localities: Da Nang is estimated to welcome nearly 177,000 arrivals; Hanoi is estimated to welcome nearly 103,000 arrivals, 2.2 times higher than the same period in 2023; Ninh Binh is estimated to welcome nearly 100,000 arrivals; Quang Nam is estimated to welcome 97,000 arrivals, an increase of 42%; Quang Ninh is estimated to welcome 89,767 arrivals; Ho Chi Minh City is estimated to welcome 75,000 arrivals, an increase of 15.4% over the same period in 2023; Kien Giang is estimated to welcome 44,370 arrivals, 4.8 times higher than the same period in 2023; Lam Dong is estimated to welcome 20,000 arrivals...
The number of international visitors to Vietnam will continue to increase compared to the 2024 New Year and the same period in 2023 thanks to the effects of favorable visa policies, the right direction in restructuring the tourist market, the efforts of businesses, localities and widely deployed promotion and advertising activities.
With the 7-day Lunar New Year holiday and favorable weather, tourism activities are bustling and vibrant in almost all tourist destinations across the country. Tourists tend to choose famous heritage, spiritual and cultural destinations in the localities. Destinations in the northern mountainous region also attract many visitors because this area is entering its most beautiful season when plum, apricot and wild peach blossoms are in full bloom. The trend of independent travel, small groups, families, and self-booking services at the destination is increasing, especially in destinations close to the source markets of Hanoi and Ho Chi Minh City.
Some localities have coordinated with airlines and travel agencies to welcome "first guests" to the new year, creating excitement for tourists on the first day of the new year.
Many tourist areas and destinations across the country have also proactively prepared special themes of “7 days of Tet, 7 themes” to create an impression to attract tourists to visit and have fun. Some creative tourism products, combining high technology (lighting technology, 3D technology, real scenes, etc.) attract a large number of people and tourists to visit and experience.
Thanks to that, some destinations have attracted a large number of visitors and visitors such as Hanoi, Tam Chuc (Ha Nam), Trang An (Ninh Binh), Sapa (Lao Cai), Quang Ninh, Da Nang, Hoi An (Quang Nam), Da Lat (Lam Dong), Ho Chi Minh City...
On the occasion of Lunar New Year 2024, major travel agencies such as Hanoitourist, Saigontourist, Vietravel, Du lich Viet, Benthanhtourist, Transviet... have built many new tour programs both domestically and internationally with many attractive programs and promotions; at the same time, actively exploiting new tourism products with many choices, focusing on highlighting regional advantages, linking development in the direction of "one route, many destinations", diversifying services to increase revenue during Tet. The trend of cheap tours has decreased, instead, choosing tours booked early, prioritizing quality.
Notably, some localities with international seaports have organized to welcome cruise tourists during the Lunar New Year 2024, such as Quang Ninh welcoming Zhao Shang Yi Dun with 600 Chinese guests; Da Nang welcoming Zhao Shang Yi Dun and Dream Cruise with about 3,400 guests; Ho Chi Minh City welcoming Europa, Seabourn Encore, Celebrity Cruises with thousands of multinational guests...
Positive signals from cruise tourism show a year of recovery for this important international tourist stream, including visitors from the traditional Chinese market.
Airlines are focusing on improving service quality and adding more flights to meet the travel needs of tourists and people during the Lunar New Year. Domestic airlines are estimated to provide about 5.5 million tickets across the domestic flight network, up 4% over the same period in 2023 and up 69% over normal days.
In general, tourism activities in the first days of the new year of Giap Thin 2024 took place quite smoothly, with almost no congestion or overload at destinations.
Security and order at destinations are stable; price posting, selling at the correct listed price, and ensuring food safety and hygiene are fully implemented.
Environmental sanitation work ensures cleanliness, bringing a safe, green - clean - beautiful tourism image to tourist areas and destinations across the country.
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