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After a period of preparation, on July 7, VNSKY mobile network under the VNPAY ecosystem officially launched nationwide with the prefix 0777.
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| VNSKY launched nationwide with brand positioning in the VNPAY ecosystem |
VNSKY is one of the five virtual mobile networks, without telecommunications infrastructure (MVNO - Mobile Virtual Network Operator) licensed by the Ministry of Information and Communications; it is the 4th MVNO providing services in the Vietnamese market, along with iTel (belonging to Indochina Telecom Joint Stock Company, prefix 087), Wintel (Masan Group, prefix 055) and Local (Asim Telecommunications Joint Stock Company, prefix 089).
According to the Ministry of Information and Communications, the Vietnamese mobile telecommunications market currently has nearly 130 million subscribers. Of which, the three major mobile networks Viettel, VinaPhone and MobiFone account for about 95% of the market share; the rest belong to Vietnamobile, Gmobile and the four MVNO networks mentioned above. These four networks currently have about 2.6 million subscribers, accounting for nearly 2% of the total number of mobile subscribers in Vietnam.
MVNOs have been around in Vietnam for quite a while, but in the past, for various reasons, these networks were little known to users.
In the past few years, with the investment of large economic groups, MVNOs have shaped their brands and business models. First was Bitexco with the iTel network, followed by Masan with Wintel and VNPAY with VNSKY. With iTel, after 3 years of entering the market, there were about 1 million subscribers generating regular fees and making tens of billions of VND in profit. In the first quarter of 2023, Wintel developed more than 122,000 subscribers, achieving revenue of 16.48 billion VND, an increase of 457% over the same period in 2022. Meanwhile, VNSKY aims to connect 5 million users by 2025 and become one of the 5 largest mobile networks in Vietnam. Both Wintel and VNSKY are making the most of the ecosystems of their two parent companies to develop their subscribers and business models.
In terms of advantages, MVNOs do not have to invest in infrastructure, but only buy traffic from network operators with infrastructure, then do business. Thus, MVNOs only focus on designing products suitable for customers and will target niche markets, not mass markets like network operators.
For example, the policy of large data incentives, free internal network for users of the second SIM; many incentives when participating in the digital ecosystem of the parent company... With large and systematic investment, it can be seen that the appearance of MVNOs is a new wind, helping the mobile telecommunications market to have more types, products, services and increase competitiveness. Most importantly, consumers benefit, having more choices to suit their needs.
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