Promote support for consumption connection, improve agricultural product quality

Mr. Y Thang Eban, Vice Chairman of Ea H'leo District People's Committee said: The district focuses on effectively implementing the One Commune One Product (OCOP) Program.

Accordingly, specialized agencies promptly guide enterprises, cooperatives, cooperative groups and registered production households to shape ideas and develop products based on local strengths; strengthen training and coaching to improve management capacity and production and business organization for enterprises and cooperatives...

When having quality products, every year, the district organizes for 3-4 enterprises and cooperatives producing and trading agricultural products to participate in fairs and exhibitions in and outside the province, introducing achievements in applying science and technology to agricultural production.

Thereby, creating conditions for businesses, cooperatives, and production facilities to access the market; raising awareness in participating in product promotion as well as sales skills, introducing products to attract customers.

Ama Thuot roasted coffee and Ama Thuot coffee flower honey products at the booth in Korea. Photo: Provided by Ama Thuot Trading - Service Company Limited.

Identifying collective economic development as a favorable condition for building and promoting brands, the district has established and maintained the effective operation of 59 agricultural cooperatives with 1,470 members; 18 cooperative groups with 305 members. Cooperatives and cooperative groups have promoted their role in building brands, finding consumption markets and gradually resolving the situation of unsold products or price pressure.

For example, macadamia is one of the main crops, encouraged to develop in Ea H'leo district, with a total area of ​​over 1,200 hectares concentrated in the communes of Ea Nam, Dliê Yang, Ea Hiao, Ea Sol. Along with focusing on the processing stage, production facilities have increased investment to improve product preservation quality, improve designs, affix origin traceability stamps...

The district has established the Ea H'leo Macadamia Cooperative. Up to now, the products of the Cooperative have achieved many prestigious certifications, including food hygiene and safety certification, 4-star OCOP product certification and were voted as the typical product of the Cooperative in 2024. In addition, the product has also received the first Mai An Tiem Award presented by the Vietnam Cooperative Alliance. Currently, Ea H'leo macadamia products have been exported to the Korean market.

Or two products of roasted coffee and honey Ama Thuot of Ama Thuot Trading - Service Company Limited have been evaluated and classified as 3-star OCOP and participated in displaying and introducing products at fairs in and outside the province.

Ms. Tran Thi Hoa, Director of the company shared: “Participating in displaying, promoting and introducing products not only helps us to facilitate consumption but also motivates the company to increasingly improve production techniques to bring to the market quality products, serving customers best”.

To have a stable quality raw material area, Ama Thuot Trading - Service Company Limited has signed a contract with 20 bee farms and 10 coffee growing households in Ea H'leo district. The production and harvesting process of agricultural products are all supervised and specifically instructed by the company's technicians, ensuring scientific, optimal quality and food hygiene and safety. The associated households will receive a subsidized purchase price higher than the market price.

The first shipment of 35 tons of macadamia nuts from Ea H'leo district was officially exported to the Korean market.

With synchronous and effective solutions in promoting and building agricultural product brands, up to now, Ea H'leo district has 10 products certified with 3-star and 4-star OCOP, mainly macadamia, coffee, pepper, honey, etc. In order to connect and expand the agricultural product consumption market, in the coming time, Ea H'leo district will continue to coordinate with related units to support and guide farmers to put their products on e-commerce platforms; promote activities of promoting, introducing and consuming products on e-commerce platforms; encourage businesses to sign contracts to link production and consumption of local agricultural products, etc.

Source: https://baodaklak.vn/kinh-te/202504/huyen-ea-hleo-day-manh-ho-tro-ket-noi-tieu-thu-nang-cao-chat-luong-nong-san-6a91891/