Scene of the ceremony announcing the Program to stimulate and attract tourists to Da Nang in 2024.
Speaking at the ceremony, Vice Chairman of Da Nang People's Committee Tran Chi Cuong said that in 2023, Da Nang's tourism industry recorded quite impressive results and was a bright spot in the city's economic development.
In the first quarter of 2024, tourism activities achieved positive figures with the number of visitors served by accommodation establishments estimated at more than 1.88 million, an increase of 23.4% over the same period in 2023. Revenue from accommodation, food and beverage, and travel in the first quarter of 2024 is estimated at more than 7.6 trillion VND, an increase of 25.6% over the same period in 2023; of which, revenue from accommodation and travel is estimated at more than 3.7 trillion VND, an increase of 46.2% over the same period in 2023.
On average, there are more than 100 domestic and international flights to Da Nang every day. That has shown the great efforts of all departments, branches, localities and especially the community of tourism service businesses.
In 2024, the City People's Committee assigned the Department of Tourism to preside over and coordinate with departments, branches, People's Committees of districts, and the Tourism Association to implement the Program to stimulate and attract tourists to Da Nang 2024 - Enjoy Danang 2024, contributing to the goal of welcoming 8.42 million tourists in 2024, accompanying businesses to effectively exploit tourist sources through introducing unique Enjoy Danang tourism product packages: events - festivals, night tourism, culinary tourism, wedding tourism and MICE tourism.
"To effectively implement the Enjoy Danang 2024 program, the City People's Committee requests the Department of Tourism and related units to closely coordinate in controlling prices, service quality, ensuring security and safety, and having many attractive stimulus products, enhancing the experience for tourists when coming to Da Nang, to contribute to building the image of Da Nang as a safe, unique and hospitable destination," Mr. Cuong emphasized.
Mr. Tran Chi Cuong, Vice Chairman of Da Nang City People's Committee spoke at the ceremony.
Speaking at the event, Mr. Ha Van Sieu, Deputy Director of the Vietnam National Administration of Tourism, highly appreciated the initiative of Da Nang City to organize the Program to stimulate and attract tourists to Da Nang in 2024.
This is a very timely and important event and program of the city to promote domestic tourism, increase more experiences for tourists, and welcome the Hung Kings' death anniversary holiday, April 30 - May 1 and the upcoming summer tourist season.
The program also shows the efforts and determination of the government and local business community when, for the first time, it organized stimulus and support for tourists during the peak domestic tourism season.
"We believe that with the participation of local authorities and the business community, this tourism stimulus program will create positive effects, bringing memorable experiences to tourists by creating new attractive tourism products and building a civilized tourism environment," Mr. Ha Van Sieu shared.
Mr. Ha Van Sieu, Deputy Director of the Vietnam National Administration of Tourism, highly appreciated the initiative of Da Nang City to organize the Program to stimulate and attract tourists to Da Nang in 2024.
According to the Da Nang Department of Tourism, in 2024, Da Nang city will bring visitors a series of unique events and festivals such as: Brazil - Vietnam Football Festival 2024, Da Nang International Fireworks Festival, Da Nang Enjoy Festival, Vinfast Iron Man 70.3 Vietnam, Danang International Marathon 2024, 13th Southeast Asian Student Sports Festival, International Street Art Festival, Da Nang Beer Festival, BRG Open Golf Championship, Da Nang Asian Film Festival, Da Nang Festival - Welcome New Year, ...
In addition, visitors will have the opportunity to enhance their experience and explore Da Nang with attractive night tourism products such as: Charming shows, Ao Dai shows; Night cruises on the Han River on cruise ships, tourist cyclos; Watching the Dragon Bridge breathe fire and water; Night music entertainment programs at 5-star hotels, music venues, bars, clubs, etc.; Activities of tourist streets and night markets: An Thuong tourist street, Son Tra night market, Helio night market, My An night beach, etc.
Sun Group representative announced the Da Nang International Fireworks Festival - DIFF 2024.
Along with unique tourism products (events - festivals, night tourism, wedding tourism, MICE tourism and culinary tourism), many new tourism products in 2024 will be launched in each phase to serve the needs of tourists: Water music show; Water puppet show (Cultural Show); Jet ski and flyboard show with sound, light and fireworks effects (Danang River Show);
Opening of Bach Dang walking street and piloting night services on Nguyen Van Troi bridge and the East bank park at the foot of Nguyen Van Troi bridge with many fun activities, entertainment, check-in, traditional and modern art programs... combined with enjoying street food and admiring the beautiful scenery of Da Nang at night; Program Enjoying Da Nang tourism by tourist train (Danang Wow Train), Hue - Da Nang tourist train "Connecting Central Heritage" with many unique experiences; Culinary experience tour (Danang Food Tour) promotes typical culinary products, introducing to tourists delicious dishes that must be tried when coming to Da Nang.
Ba Na Hills tourist area is vibrant at night with many unique experiences for visitors.
With the desire to enhance the experience for tourists coming to Da Nang, the Enjoy Danang 2024 program offers more than 10,000 free vouchers and discount offers, with a total value equivalent to 5 billion VND for tourists.
In particular, the city gives priority to giving away 2,000 free tickets to watch the Da Nang International Fireworks Festival to tourists when registering to buy Da Nang tourism services/products on online platforms (Kkday and Traveloka), on the Program's website (enjoydanang.vn), Da Nang tourism social networking sites, participating in minigames/lucky spins at the Da Nang Tourism Information Desk (Domestic Arrivals Terminal, International Arrivals Terminal, Da Nang City Tourist Support Center) and gifts for the first 100 couples choosing Da Nang to organize their wedding/wedding anniversary/honeymoon.
To give tourists more options for their journey to explore Da Nang, the combo packages to enjoy Da Nang including the combo Enjoy Da Nang by train and the combo Enjoy Da Nang - Iron Man 70.3 Vietnam are exploited by travel companies in Da Nang. In particular, tourists can hunt for free/discounted vouchers to experience services such as sightseeing, accommodation, dining, entertainment, shopping... at the Golden Week Program - Receive thousands of incentives on the Program's website (enjoydanang.vn).
Tourists watch the dragon bridge spray water and fire.
To meet the needs of tourist markets, improve the quality of transportation services and diversify tourism products, the Da Nang Department of Tourism has signed a cooperation agreement with Vietnam Railways Corporation and Sun Group to develop train tourism products, increasing the choice of means of transport for tourists when coming to Da Nang; Signed a cooperation agreement with Vietnam Airlines, HG Vietnam Investment and Development Joint Stock Company and Asia Destination Management Joint Stock Company in promoting, communicating and attracting key domestic and international markets (China, Korea, India, Thailand, Japan, Singapore, Malaysia, etc.) to Da Nang; Signed a cooperation agreement with Kkday Vietnam Co., Ltd. and Traveloka Vietnam Co., Ltd. to accompany in communicating the Enjoy Danang Program to domestic and international markets through online platforms to enhance the experience of tourists when coming to Da Nang.
With many new, attractive points and diverse choices for target market segments, contributing to achieving the target of about 8.4 million domestic and international visitors to Da Nang in 2024, the city's tourism industry will promote a synchronous and effective communication campaign, spreading the image of Da Nang as an attractive, safe and hospitable destination for tourists to enjoy and share interesting moments, emotions and experiences about Da Nang./.
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