As everyone can see, the debate surrounding traditional markets is between cultural figures and older generations of consumers, clashing with younger generations, those who favor modern consumption styles, and e-commerce businesses. Predictions that traditional markets will disappear always receive opposing reactions from those with traditional cultural mindsets.
In the flow of time
In traditional East Asian culture, markets are an indispensable symbol. Organizing and establishing markets is always a major issue related to customs, traditions, and the daily lives of the people.
In particular, the more densely populated a city is, the more markets are present, including sidewalk markets, makeshift markets, and large-scale commercial centers and wholesale markets. Market culture has been recorded in history and literature for generations. The image of the traditional Vietnamese woman has been associated with carrying poles and baskets displaying goods in the market...
Therefore, when many people perceive that the trend of developing modern markets, especially "digital" business methods, will gradually eliminate traditional markets, the majority of people do not believe it.
Even in major urban centers like Hanoi and Ho Chi Minh City, where large supermarkets and shopping malls spring up, creating a habit of "weekly" shopping for consumers, small, informal markets, and local markets hidden in alleyways and villages still exist, gathering regularly every morning and evening according to the residents' daily routines.
Many young men and women, accustomed to wearing designer clothes and driving cars, still have the habit of going to traditional markets to hunt for snacks and everyday items. Analysis by many suggests that, no matter what, the atmosphere of a traditional market remains difficult to change.
Therefore, the idea of traditional markets disappearing is not yet accepted by society. In fact, many localities with long-standing traditional markets are planning to rebuild and restore order in these markets.
They want to create a more innovative and positive image of traditional markets, erasing the impressions of the past, of dilapidated, muddy markets in the rain, and scorching hot markets in the dry season.
Many large urban markets have been renovated and upgraded, with some even equipped with air conditioning, truly changing the perception many people have of traditional markets.
Change to survive.
With the current flow of digital technology and the pace of e-commerce, traditional markets are also being severely affected. The number of small traders remaining in the markets is decreasing, and the goods brought into the markets are also declining due to the reduced competition in buying and selling.
Many manufacturing businesses have observed that goods sold in traditional markets sell much slower than those sold online or through modern e-commerce channels. Furthermore, no matter how much traditional markets are renovated, they can never achieve the modern, clean, and spacious appearance of shopping centers and supermarkets.
According to consultants, at the very least, to promote the operation of traditional markets in the future, three corrective measures are needed, both from the management agencies and from the people themselves, the main group that "supports" these markets.
This requires classification and evaluation to ensure appropriate investment and effective communication regarding the image and activities of traditional markets, especially those that are long-standing and closely linked to local history and culture.
Traditional markets, which possess significant cultural heritage value, require proper planning and management, along with targeted support from the government and a certain budget to maintain and organize activities that maximize their effectiveness.
Furthermore, goods brought into traditional markets need stable monitoring and management, relying on consumer distribution systems from businesses and functional management agencies. But importantly, small traders in these markets need support policies, such as price subsidies and free goods, to ensure better service for buyers.
For example, Da Nang has issued a set of regulations on food safety standards at traditional markets, scoring market quality to develop policies to support small traders. This initiative has helped to positively improve the quality of goods in traditional markets.
Finally, improving the quality of life in traditional markets is a sustainable and reasonable requirement, meeting the living needs of local residents. Recently, several organizations and cooperatives have paid attention to this issue, with programs to rebuild and invest in traditional markets, support small traders in selling their goods, and provide communication training, including foreign language learning.
Traditional markets in large cities are gradually showing a modern, civilized, and hygienic appearance, not inferior to supermarkets. Some markets even have established procedures for vendors to sell goods at the right price, with the right quality and safety, and have sales campaigns and customer care programs.
In particular, the spread of digital technology into markets has helped small traders change their sales methods, with many quickly opening e-commerce channels and selling online. This integration of old and new technologies helps small traders in markets gain regular customers and continue operating in traditional markets.
Source: https://baoquangnam.vn/cho-truyen-thong-can-thay-doi-nhieu-hon-3149014.html
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