The guy spent a billion dong to catch a shrimp in a bamboo tube.

Báo Dân tríBáo Dân trí04/09/2023


Failure after failure

Mr. Truong Thanh Hien (37 years old, living in Cam Le district) used to have a job with a salary of 30-40 million VND/month in Gia Lai. But because of his passion for starting a business, Mr. Hien quit his job and dreamed of returning to his hometown to become rich.

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Mr. Truong Thanh Hien returned to his hometown to start a business with the idea of ​​making meatloaf in bamboo tubes (Photo: Hoai Son).

Mr. Hien said that in 2018, he returned to Da Nang with only 800,000 VND left in his pocket, because he had previously lost 2 billion VND investing in Laos. At that time, he rushed into starting a business by creating an e-commerce site in the form of a guide to oriental medicine, but few people were interested. The project only lasted a short time before going bankrupt because... he ran out of money to maintain it.

To take care of his family, he continued to practice small business, but then once again he found it "meaningless" so he decided to stop. After 3 failures, he was discouraged but still decided to find a new direction for himself.

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The sausage has an eye-catching pink color and is shaped in bamboo tubes (Photo: Hoai Son).

As a son of the sea, he always wondered how to add value to shrimp, and from there the idea of ​​making shrimp cakes popped into his head.

He went to great lengths to find a teacher to learn how to make shrimp patties, but no one taught him, so he learned how to make beef patties. After four months of study, he was able to make his first product.

At this time, realizing that bamboo is Vietnam's strength, and wanting to bring the image of bamboo to the culinary culture of his homeland, he decided to experiment with stuffing beef patties into bamboo tubes.

But once again, he failed because he did not know how to choose the right size bamboo tube, and when he poured the meat into the tube, the meatloaf was soggy and spoiled.

Mr. Hien figured out a solution to turn the bamboo tube upside down to let the water drain out, avoiding the patties from getting soggy. When he succeeded with beef and pork patties, he decided to return to his original goal of making shrimp patties. However, after investing 200 million VND, the first batches of shrimp patties were not successful, the shrimp meat separated in the bamboo tube, not sticking together to form patties.

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Bamboo comes from nature so it is safe for packaging sausages (Photo: Hoai Son).

Even at his most discouraged moment, he tried again by mixing shrimp with some sausage, and was surprisingly successful. "No words can describe my overwhelming happiness at that moment," Hien confided.

Aspiration to bring Quang specialties to the big market

Most of the steps in making shrimp patties in bamboo tubes are done manually by Mr. Hien's workshop, except for the step of using a machine to grind the meat.

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Bamboo is boiled in water and carefully inspected before being used to make sausage (Photo: Hoai Son).

Bamboo tube sausage was born with the orientation of developing manually from green materials because we personally source reputable bamboo tubes from many places, boil them in boiling water to ensure the removal of bacteria that can affect product quality.

Besides, he also chooses reputable sources for shrimp. According to him, Vietnam is a very large shrimp exporting country, so making shrimp patties will create new products, promoting the development of the shrimp farming industry.

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The meatloaf is covered with a layer of foil at the mouth of the bamboo tube for preservation (Photo: Hoai Son).

Currently, the factory's annual revenue is about 2 billion VND, creating jobs for 10 workers with stable income.

The products are certified for food safety, supplied to the markets of Binh Duong, Quang Ngai, Quang Nam, Da Nang... His upcoming goal is to prepare documents to put Cocimo shrimp rolls into OCOP (one locality one product program) and expand the market.



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