Join hands with young artists to promote Hai Duong specialties

Collaborating with artists, Ms. Ngoc Lan hopes that Moc Nam guava bud tea products will be known by more people.

Promoting the influence of young artists

At the end of February 2025, the reality TV show “Going Home to Get Rich” chose Hai Duong as its third stop with the participation of MC Quyen Linh and young artists such as actors Long Vu, Thu Ha Ceri, and singer Ngo Lan Huong. Here, the artists not only livestreamed to promote local specialties but also directly instructed local farmers to sell their products on social networking platforms.

By participating in the program, the artists learned about more Hai Duong specialties such as fried shrimp, rice paper with gac fruit, guava, etc., in addition to green bean cake and gai cake, and will definitely introduce these specialties to the audience.

Accompanying the program, MC Quyen Linh highly appreciated the role of young people and the influence of social networks today. He said that the young generation are important ambassadors in spreading traditional values ​​through live streaming, product reviews, and content creation on digital platforms.

“When local people introduce products, only a few people know about them, but young people only need to go on social networks and say something about a local brand and millions, even tens of millions of people, will know about it,” said MC Quyen Linh.

Today's young generation has advantages in technology and digital

“As a Hai Duong resident, I am very happy and proud when influential artists come here to promote Hai Duong products, helping to spread them to many domestic and international friends,” said Ms. Duong Thi Thu Ha in Tan Hong commune (Binh Giang).

Coming to Hai Duong for the second time, singer Ngo Lan Huong realized that Hai Duong's specialties are very diverse, requiring a lot of time and experience to fully appreciate them. "Young artists like us can completely contribute to spreading these values ​​to domestic and international friends through our creativity and influence," said the female singer.

In fact, the participation of young artists does not stop at introducing products but also helps local people change their business thinking. They bring new customer approach strategies, taking advantage of social networks to bring agricultural products to a new level. Many livestream sales programs with the participation of artists have helped farmers consume products quickly, enhancing brand awareness.

"Selling online helps maximize customer reach, thereby increasing the value of agricultural products," said actress Thu Ha Ceri. She said that young artists with their creativity and digital technology application can bring local specialties to more people, helping farmers increase their income.

Spreading traditional culture

In some product introduction livestreams, artists not only sell products but also share interesting stories about local culture and traditions. This is a natural, intimate approach that helps audiences easily accept and trust the products.

During the filming of the program "Going back to the countryside to get rich", the artists had practical experiences such as planting rice, participating in the production of gac rice paper, and visiting traditional craft villages such as water puppetry. These experiences help the artists better understand the value of each product, thereby having a more authentic and attractive way to convey it to the public.

Artists directly participate in the production of gac rice paper to better understand the value of each product.

The appearance of young artists in agricultural product promotion campaigns not only brings economic efficiency but also contributes to preserving and promoting local cultural values. Young actor Long Vu commented: "Hai Duong specialties are not only green bean cakes, but also many other unique products that are not widely known. We need modern approaches to bring these values ​​further."

In addition to helping to market products, young artists also play an important role in shaping the brand of local agricultural products. Through creative communication campaigns, they help products become more than just consumer goods, but also cultural icons, contributing to building local identity.

Through the program and the companionship of artists, we contribute to spreading more Hai Duong specialties, so that everyone knows that Hai Duong is not only about green bean cakes.

Ms. Nguyen Thi Ngoc Lan is one of the young pioneers in livestreaming to sell products on e-commerce platforms in Lien Mac commune (Thanh Ha) with the product of Moc Nam guava bud tea. Accompanying the program "Going back to the countryside to get rich" with famous artists, Ms. Lan hopes to spread more strongly her guava bud tea brand in particular and the traditional products of Hai Duong in general.

With the right steps, the cooperation with young artists not only promotes the consumption of Hai Duong agricultural products, but also contributes to preserving and spreading traditional values. This handshake is not only an economic cooperation, but also a connection between people and homeland, between tradition and modernity.

THUY DUONG

Source: https://baohaiduong.vn/bat-tay-voi-nghe-si-tre-de-quang-ba-dac-san-hai-duong-409280.html