“Previous generations have devoted themselves to building the brand, bringing Binh Phuoc cashew nuts to geographical indications (GI). The next generation of cashew businesses and farmers need to promote the GI values of Binh Phuoc cashew nuts. Our business believes in, protects and promotes this brand” - Vice Chairman of Binh Phuoc Cashew Association, Director of Vinahe Company Limited Nguyen Hoang Dat affirmed.
Need "leverage" from the mechanism
The development speed of the cashew industry market is increasingly fast, diversifying deeply processed products to meet consumer tastes is an inevitable trend. In fact, businesses have developed dozens of deeply processed cashew products such as: cashew milk, roasted cashews seasoned with garlic and chili, honey, wasabi, burnt garlic and chili... However, the products granted with geographical indications for Binh Phuoc cashews are only raw cashews, cashew kernels and salted roasted cashews, which have not kept up with market trends.
Along with that, the personnel in charge of the field of GI of Binh Phuoc cashew nuts is also a matter of concern today. On August 29, 2018, the Provincial People's Committee issued Decision No. 2065/QD-UBND on the regulations on management, use and control of GI of Binh Phuoc for cashew products. Accordingly, management agencies, such as the Department of Science and Technology (KH&CN), Binh Phuoc Cashew Association, Department of Agriculture and Rural Development, Department of Industry and Trade and People's Committees of districts, towns and cities coordinate to manage GI of Binh Phuoc cashew nuts. However, these agencies are facing difficulties in personnel. The personnel in charge of GI management at these agencies are thin, often change the person in charge, and have not been regularly trained in professional work, causing the management of GI of Binh Phuoc cashew nuts to lack coordination, continuity and inheritance.
Maintaining and developing the GI of Binh Phuoc cashew nuts is a key step to build and develop a sustainable brand for the Binh Phuoc cashew industry, contributing to the successful implementation of Resolution No. 11-NQ/TU of the Provincial Party Committee on developing the Binh Phuoc cashew industry in the period of 2020-2025 and vision to 2030. To support the development of GI for the province's key products in general and cashew nuts in particular, Director of the Department of Science and Technology Bui Thi Minh Thuy said: At the workshop "Intellectual property, innovation for sustainable development" held on June 6, the department proposed the Ministry of Science and Technology to direct the implementation, consider including a number of national-level tasks on: "Researching legal regulations on GI protection and supporting GI registration in China for Binh Phuoc cashew products" under the approved Intellectual Property Development Program to 2030; “Promoting and developing geographical indications of Binh Phuoc cashew nuts” is part of the Intellectual Property Development Program to 2030, to be implemented from 2025.
From the business perspective, Mr. Nguyen Hoang Dat, Vice Chairman of Binh Phuoc Cashew Association, Director of Vinahe Company Limited (Phuoc Long Town) said: To develop and promote the geographical indication, it is necessary to review and study to simplify the dossier and procedures for registering the geographical indication of Binh Phuoc cashew for people and businesses; regulations on management, use and control of the geographical indication of Binh Phuoc for cashew products, ensuring strictness and science. It is necessary to review the granting of geographical indications for cashew products produced and processed intensively with the origin of Binh Phuoc cashew nuts from the raw material areas in localities belonging to the growing areas that have been granted geographical indications. Because the raw material areas, households and cooperatives granted geographical indications have strictly followed the regulations and met the standards and regulations such as nutritional quality, flavor, type of nuts, etc.
Currently, cashew trees are facing fierce competition from other crops in the province. To maintain a stable cashew material area in the current situation, farmers hope to soon have policies such as: credit support for cashew growers, linking and consuming cashew products; deploying the geographical indication of Binh Phuoc cashew nuts to people more widely.
Sustainable development of Binh Phuoc cashew geographical indication
To promote the value of GI of Binh Phuoc cashew nuts, in recent times, the Department of Science and Technology has focused on innovation in management, focusing on the field of traceability of cashew nuts with GI of Binh Phuoc through the application of information technology and other advanced technologies. Director of the Department of Science and Technology Bui Thi Minh Thuy said: Up to now, the whole province has 8 cashew production enterprises granted the right to use GI. The unit has supported 10 enterprises, cashew production and trading establishments in the province to apply electronic stamp solutions to trace the origin of products. Of which, 7 enterprises have been granted the right to use GI of Binh Phuoc cashew nuts with 349,400 electronic stamps, compared to only more than 100,000 electronic stamps in 2020. At the same time, providing free login accounts to the VNPT Check software system to manage supported stamp codes. Through customers scanning the traceability stamp, businesses have more data to analyze the consumer usage of cashew products. At the same time, the Department of Science and Technology regularly coordinates with relevant units inside and outside the province to support businesses in promoting, promoting trade, and developing brands for products bearing geographical indications.
Regarding innovation activities to develop geographical indications, the province has a product applying artificial intelligence (AI) to identify Binh Phuoc cashew nuts, opening up a new research direction applying AI to trace the origin of Binh Phuoc cashew nuts.
To promote the geographical indication of Binh Phuoc cashew, in the process of building and implementing the geographical indication management system, it is necessary to associate it with the registration of growing area codes, food safety, quality certification and authentication, and traceability of protected products. Exploit and develop geographical indications in the direction of cooperation, linking production with consumption of protected products according to the value chain. Maintain, manage and develop the quality of native cashew varieties of the province. Increase the application of technology in management, control of origin and quality of products bearing geographical indications. Invest in research and application of scientific and technological advances in stages of the production chain to create high-value products originating from cashew nuts bearing the geographical indication of Binh Phuoc. Enhance the capacity of the Binh Phuoc Cashew Association and its branches and cashew production cooperatives to participate in the control and management of products with geographical indication protection. Strengthen the post-inspection work of competent authorities after granting the right to use geographical indications.
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