Who will beat Erik?

In the midst of a gloomy music market, Erik broke through with a new product. Unfortunately, "Even if it ends the world" has old material and does not cause any surprises.

The competition of Anh trai qua ngan truc thorn, Anh trai “say hi” has ended but another “underground” competition is taking place between the artists coming out of these programs. This time it is no longer a competition within the framework of a game show but a more personal competition between a market with many more competitors.

Instead of being determined by votes, victory or defeat is now partly reflected through views, trending rankings, virality... In that competition, Erik is holding the victory.

The music market is less vibrant

Anh trai vu ngan cong gai, Anh trai “say hi”, Chi dep dap gio, Rap Viet... once pushed the atmosphere of the Vietnamese music market in 2024 into a state of constant excitement and competition. However, entering 2025, the shows Anh trai vu ngan cong gai and Chi dep dap gio temporarily stopped broadcasting. Anh trai “say hi” has not shown any signs of returning and the female version of this program will not air until May. In that context, the first days of the year, Vpop was quite gloomy.

Not many new music products are released and the current trending music list is mostly spring and new year songs that match the spirit of the Lunar New Year that has just passed. Interspersed with that are Kpop MVs or performances in year-end music shows. Even if the world ends by Erik, Smiling eyes (Quang Hung MasterD, Tang Duy Tan), 2GOILAYS Gathering some good rappers Home Black's is a rare new product that still holds its position on the trending list.

With the MV featuring many famous guests such as Duc Phuc, Tieu Vy, Quoc Anh... Erik easily attracts attention. Photo: FBNV.

In the battle between several newly released music products, Even if the world ends and Smiling eyes is temporarily winning in terms of achievements and virality. Even if the world ends climbed to the top 1 trending music category after only 5 hours and reached 10 million views after 4 days of release. The virality of Even if the world ends more and more evident on social networks, most notably the story revolving around the characters of Erik, Tieu Vy, Quoc Anh and Thuy Tien in the MV.

With Smiling Eyes , the product reached 4.1 million views after 2 weeks. The speed of the song is much slower. Even if the world ends but it is also understandable when Smiling eyes just released by Quang Hung MasterD and Tang Duy Tan in visualizer form, not yet MV.

In fact, victory came easily and understandable to Erik. He returned this time with the right "heavenly time, favorable location, and harmony of people". The market had little competition, not many explosive music products, and the support from the movie in theaters. The Guardian Quartet should Even if the world ends almost without rivals, alone on the way to the number one position. In addition, the song is also in the ballad genre, safe, easy to listen to in the Vietnamese music market and the MV brings together a strong guest cast, all famous faces.

Regret around products

Achievements are undeniable with Erik's return, but disappointment in product quality is inevitable. Even if the world ends too familiar, even old in terms of musical genre, composition, and lyrics. Therefore, the song can help Erik warm up his name, maintain his position in the music market, but it is difficult to expand to a new audience when what he brings is still the same Erik as seen over the years.

Some other comebacks were equally disappointing or controversial, such as Song Luan and Wren Evans. If you only look at the numbers, Wren Evans did not fail in his most recent comeback with MV Save the music . 62 million views after nearly a month of release. Save the music enough to make Wren Evans proud.

Public criticism surrounding live singing has overshadowed the quality of Wren Evans' new work. Photo: FBNV.

With Save the music , Wren Evans continues to create different opinions about the musical style. Some people think the song's melody is bad and difficult to listen to, but many audiences enjoy the music and the concept that is always strange, even a bit strange, of the Gen Z male singer. The product conveys the message of protecting music in the fight against AI and from social prejudices - prejudices that Wren Evans himself has to face about his appearance and style. It cannot be denied, Save the music Wren Evans' products are always creative, have different thinking, strange music, modern and attractive.

But the controversy surrounding Save the music The reason for this is that Wren Evans’s MV was more intense than previous MVs because of two reasons. First, the MV was advertised too much, creating a negative reaction. Next, Wren Evans was constantly criticized for her poor live singing before, which also made the audience lose sympathy and “affected” the MV. Many viewers think that before saving music, Wren Evans should save her own singing skills.

Song Luan's case is perhaps the most regrettable, modest in achievements and product quality is also criticized. COEM Song Luan's album was bland and outdated in both music and concept. The male singer's voice was also not outstanding, leading to the product sinking in the music market, which Song Luan himself commented was a "flop". After 10 days of release, COEM reached only nearly 600,000 views. This number is modest compared to the general music market.

On the evening of February 11, Duc Phuc also joined the race. Duc Phuc invited many famous faces such as Le Tuan Khang, Erik, Vu Thinh, Miss Thanh Thuy... and so without even releasing it, his MV has attracted attention and discussion. However, in the competition with Erik, Duc Phuc will hardly win. Take care of you for life His songs have a cheerful, youthful, and lovely color, but the melody and lyrics are quite bland, and the images are also simple, so it's difficult to break through in terms of achievements.

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