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Indonesia's efforts to revive the tourism industry and its proactive policies to promote tourism recovery have gained the trust of the global community, thereby contributing to the country's recent election to the Executive Board of the United Nations World Tourism Organization (UNWTO), representing the East Asia and Pacific region, for the 2023-2027 term.
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| A resort in Bali. Photo: KEMENPAREKRAF.GO.ID |
With Indonesia’s new role at the UNWTO, Indonesian Minister of Tourism and Creative Economy Sandiaga Uno called on all stakeholders and citizens to unite to develop the “smokeless industry” not only in the country, but also in the region and globally. In addition to campaigns to promote culinary culture, prioritizing the development of tourist villages to promote traditional arts and culture, Indonesia also focuses on promoting tourism activities in some islands known as paradises. Last year, Indonesia hosted World Tourism Day in Bali, along with the Tourism Working Group meeting of the Group of 20 leading developed and emerging economies (G20).
Indonesia has also announced the development of a medical tourism model on the resort island of Bali with the establishment of an international standard hospital in the Special Health Zone (SEZ). Indonesia has continuously raised its target of attracting international tourists in 2023, from 7.4 million tourists (January 2023) to 8.5 million tourists (April 2023). To ensure the security, safety and trust of international tourists, Indonesia has signed the International Code of Protection for Tourists developed by UNWTO as an effort to protect tourists at destinations. Compliance with this Code is Indonesia's shared commitment to ensuring the security and safety of tourists, while ensuring the integrity of local customs and cultural traditions.
Last week, the Indonesian government announced plans to renovate the infrastructure of the Borobudur Buddhist temple complex in Yogyakarta, Central Java, which is considered by the United Nations Educational, Scientific and Cultural Organization (UNESCO) as one of the world's greatest Buddhist sites, built during the 8th-9th century during the Syailendra dynasty. The Borobudur Buddhist temple complex is one of Indonesia's famous tourist destinations and a center for Buddhist tourism, so the government is planning to improve infrastructure and transportation to Borobudur, focusing on developing a network of roads, toll roads, and trains to facilitate travel from Yogyakarta International Airport to the site. In addition, the Indonesian government will also develop supporting areas around Borobudur such as tourist villages and community culture, which are expected to create 4.4 million new jobs by 2024.
Indonesia has invited global tourism marketers to expand their networks in Indonesia, expressing hope that the collaboration will help improve the quality of the tourism industry, thereby promoting economic recovery, creating jobs and business opportunities. This collaboration takes the form of knowledge sharing between experts or destination managers on promoting sustainable tourism and addressing potential problems, as well as organizing training courses and conferences to build capacity in tourism marketing.
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