Brand Finance - the world's leading organization in the UK has just announced the Global Brand Value Ranking. The Military Industry - Telecommunications Group (Viettel) has become the second strongest telecommunications brand in the world, surpassing many major telecommunications service providers such as Swisscom (Switzerland), Jio (India), STC (Saudi Arabia)...
Viettel's brand strength index (BSI) reached its highest level in years, up 4.2 points compared to 2023.
Keeping its commitment to digital transformation and sustainable development, Viettel rose to the 2nd position as the world's strongest telecommunications brand. Viettel's Brand Strength Index (BSI) reached its highest level in years, up 4.2 points compared to 2023. Viettel's Brand Strength Index (BSI) reached 89.4/100, ranked AAA - the highest level in years and up 4.2 points compared to 2023. The BSI index is determined based on survey results, analysis and evaluation of attributes including customer feelings about the brand (awareness, love...) and customer behavior with the brand (using products and services, willing to recommend to others, willing to pay high prices...). The BSI index is the most important factor creating Viettel's brand value of approximately 9 billion USD, helping Viettel maintain its position as the No. 1 telecommunications brand in Southeast Asia, ranked 9th in Asia and rose one rank in the world to 16th. Explaining the reason for Viettel's remarkable increase in the BSI index, Mr. Alex Haigh, CEO of Brand Finance Asia - Pacific, commented, "This comes from Viettel's strong commitments to digital transformation and sustainable development, helping to increase customers' perceived value of innovation, environmental indicators and community in the Vietnamese market." Currently, Viettel maintains its position as the most comprehensive digital ecosystem provider with 6 fundamental areas: Digital infrastructure, digital solutions, digital finance, digital content, cyber security and high-tech manufacturing. Viettel's digital solutions and services hold the No. 1 market share in the fields of healthcare, education and provincial government. Viettel is also the core force ensuring network safety and security in Vietnam. In addition, in 2023, Viettel will develop a Sustainable Development report with the theme "Technology with heart", focusing on 6 key areas: High-quality human resources, creating a digital society, information security, climate change/reducing greenhouse gas emissions, smart green data centers, transparent and responsible governance. The identified key areas demonstrate the aspiration to use technology and core competencies to solve social problems, improve people's lives and promote sustainable development.| Brand Finance is the world's leading brand valuation company, established in 1996, headquartered in London, UK. The company is currently present in more than 20 countries worldwide. Every year, Brand Finance conducts valuations of more than 70,000 brands worldwide and this is the 9th year that Vietnam has been included in the list of countries with brand valuations by Brand Finance, with Brand Finance Asia-Pacific (headquartered in Singapore) responsible for publishing the list. As the only company that owns a brand valuation method that meets the standards of ISO 10668 on valuation standards, the values published by Brand Finance can be used with tax authorities, auditors and used in mergers and acquisitions (M&A). Brand Finance has used a brand valuation method that meets the standards of ISO 10668 - the first international standard on brand valuation. The indicators that make up a business's brand value include: Brand Strength Index (BSI), industry brand copyright ratio and business forecast revenue. Of which, the brand strength index is considered the most important, including many attributes that promote the brand's influence on customers, supporting businesses in building brand value. |
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