Art performances with the combination of top-notch sound and light have contributed to spreading the meaning of "profit" to the audience and the community.
Gathering a huge cast of Vietnamese showbiz stars such as: Den Vau, Ha Anh Tuan, Toc Tien, JustaTee, Phuong Ly, Wren Evans, along with young and unique artists in the Indie world: The FLOB, PAY, WEAN LE, Phung Khanh Linh, MINH, the Concert has created a ticket hunting fever among fans.
With 2 parts Sunset show and Main show performed continuously from 4:30 pm to 11:00 pm with the participation of nearly 25,000 audiences, it truly created an "earthquake" on the night of January 20, 2024 in Ho Chi Minh City.
Panorama of the concert "Live a profitable life".
Another impressive point that the Live a Lifetime with “Profit” concert brought to the audience was setting a Guinness Vietnam record for the category “Music show with the largest LED screen area in Vietnam” with 1,466 m2 of LED used. The application of visual projection technology combined with international standard sound and lighting helps audiences in all areas to enjoy and “party hard” with the artists.
As an activity within the Campaign to Live a “Profitable” Life, the Concert is organized with the desire to convey meaningful messages and life values to the community, especially the youth.
Although the concert did not start until 4:30 p.m., thousands of spectators had already arrived at the venue 5 hours before to exchange wristbands and check-in early in the afternoon of January 20.
Spectators check-in to the stadium from early afternoon on January 20, 2024.
Inside the event, the audience was able to experience VietinBank's impressive digital products such as: Facepay service (payment by facial recognition); Open an account and Eliv3 card via eKYC; Participate in minigames and receive special gifts from VietinBank.
Audiences experience digital products at VietinBank's booth.
Many customers experienced VietinBank's cashless payment service at the event's service counters. In particular, customers also experienced modern 360 camera technology, recording memorable moments in each person's own style.
To warm up the atmosphere, Sunset show brought a youthful, enthusiastic flame spreading to thousands of fans at Phu Tho Stadium.
Sunset show was stirred up with youthful energy from Minh, Pay, The Flob, Phung Khanh Linh and Wean Le.
After the innovations and fresh energy of Sunset show, the audience really exploded with visuals - sound - light with unique performances of top Vietnamese stars in the Main show. Not stopping at a music program, Concert also brings meaningful messages through each set of each artist.
The program opened with a contemporary – modern dance performance that contributed to explaining what it means to live a “profitable” life. This special performance took the audience through each “Living” journey of a person’s life through the performances of the dancers and extremely complete images.
The contemporary dance performance opened with brilliant fireworks.
Next are the chapters Living Young, Living Enthusiastically, Living Deeply, and Living Radiantly, clearly expressed through the artists' musical narration. "Living" and "Profit" are portrayed from different perspectives but always go hand in hand throughout each stage.
Representing the meaning of Living Young are two famous faces: Wren Evans and Toc Tien.
Wren Evans and Toc Tien.
The catchy melodies from the hit songs: Call me; Like you a little too much; Tomorrow; 906090; CATENA;… set the stage of Living a life with “profit”, spreading youthful and strong vitality to thousands of fans; proving that youthfulness is not only about age but also about a soul full of energy.
Appearing with an extremely beautiful visual, Phuong Ly captured the hearts of the audience with the sweet "hits" that made her name. The audience was led through many emotions; both moved by the sweetness of "National Wife", and ignited with youthful enthusiasm with a completely new medley from JustaTee.
The "well-mannered" father of the "Tay Ho hot girl" always brings special and new impressions through each appearance. Through their melodies, the two singers have sent to fans the ideal of Living passionately: with emotions and passion, you not only make life more complete but also "gain" patience, courage and the ability to turn ideas into reality.
Phuong Ly, Justatee.
As an artist who not only possesses an attractive voice but also a warm heart, Ha Anh Tuan has conquered millions of audiences thanks to his ability to empathize through beautiful lyrics. Life will be beautiful when we know how to listen and be listened to, know how to sympathize and be sympathized with.
At that time, what we “gain” is not only in the value of each individual but also creates beautiful values for the community. And for VietinBank, “Living deeply” is understanding customers, always striving to bring the best experiences and fully meet all the needs and desires of every customer.
Ha Anh Tuan.
Finally, representing the chapter Live to shine - the most noble meaning that VietinBank aims for, the special appearance of Den Vau, the artist accompanying VietinBank in the campaign Live a life with "profit", has created a lively atmosphere at Phu Tho Stadium.
Nearly 25,000 audiences joined in singing along to the simple, sincere and profound melodies of Den. The performance lasting more than 45 minutes was a gift of gratitude from VietinBank and Den to the audiences and customers who have accompanied them throughout the journey of Living a “profitable” life.
Also at the Concert, the representative of VietinBank's leadership shared with the audience the meaning of the message "Live a life with profit": " In 2023, VietinBank launched the campaign "Live a Life with profit". The word "profit" here is in quotation marks to emphasize that profit is not only material money, but also spiritual values, moments of sublimation with art.
And especially we feel truly profitable when we do meaningful things in life. With that spirit of profit, since launching the campaign "Living a life with profit", VietinBank has contributed nearly 300 billion VND to social security programs .
Give gifts to the province.
VietinBank, together with artist and rapper Den Vau, presented gifts worth more than 2 billion VND to the two provinces of Ha Giang and Cao Bang with the aim of contributing, joining hands to share and help those in difficult circumstances.
Den Vau performs the song "Living a life with profit".
Closing the Concert, the song "Living a life with "profit" performed by Den Vau himself was first introduced to the public. Living a life with "profit" is not only the mission of VietinBank but also a beautiful relationship between VietinBank and artist, rapper Den Vau. On that journey, VietinBank has the companionship of the Artist who has conquered millions of Vietnamese hearts, promoting the mission of spreading the positive humanistic value of "profit" in the community.
With the support of Vietnam Payment Solutions Joint Stock Company (VNPAY) and the organizer Zeit Media Company Limited, the Concert Living a “Profitable” Life has brought the audience not only high-class performances but also contributed to conveying meaningful “Living” messages to the community, especially the youth.
This is also VietinBank's commitment to serve and provide customers with the most effective financial solutions to realize "New Heights Aspirations" with the Vietnamese people.
Accompanying the campaign "Live a life with profit" is the dual card product of VietinBank Eliv3 International Credit and Debit. With a 10% cashback policy when spending in the fields of Entertainment, Travel, Healthcare, Education; an ecosystem with thousands of preferential points up to 50%++ and privileges to participate in high-class music shows: "Show of Den" in Hanoi, "8Wonder Grand Concert" in Nha Trang, Concert "Live a life with profit" in Ho Chi Minh City, Eliv3 card has truly accompanied and brought true "profit" values to customers.
Customers can completely open Eliv3 card 100% online right on VietinBank iPay Mobile application or contact the nearest VietinBank transaction counter.
Bao Anh
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