ForwardKeys, the world's leading travel data set, crunched the numbers based on air travel to come up with a list of the 40 most popular international travel destinations this summer.
Globally, summer flight bookings (July 1-August 31) are 23% lower than pre-pandemic levels (compared to 2019 levels) and 31% higher than the same period in 2022.
Trang An landscape, Ninh Binh
Ranking the most visited countries, the US is at the top, with a significant margin of attracting 11% of all international visitors in summer 2023. It is followed by Spain, UK, Italy, Japan, France, Mexico, Germany, Canada and Turkey.
In this list, Vietnam ranked 19th, after Thailand, UAE, Portugal, Saudi Arabia, South Korea but above Switzerland, Philippines, Singapore, Indonesia... According to statistics from ForwardKeys, the number of visitors to Vietnam by air this summer was 28% lower than the same period before the pandemic and increased by 12% compared to the same period in 2022. However, Thailand was 41% lower than in 2019 and increased by 11% compared to 2022...
According to the Vietnam National Administration of Tourism, in the past two summer months (July and August), Vietnam welcomed about 2.3 million international visitors (20% lower than the same period in 2019). The high number of visitors in these two months compared to previous months contributed to bringing the total number of international visitors to Vietnam in the past 8 months close to the annual target of 8 million.
In terms of source markets, the US leads with 18% of the scheduled air ticket booking market share, followed by Germany, the UK, Canada, France, South Korea, China, Japan, Spain and Italy.
For most countries, tourist arrivals grew by double digits compared to last year but have yet to reach pre-pandemic levels. The world’s largest source markets have seen patchy recoveries, with the exception of the US, which grew 17% year-on-year and was down just 1% from 2019.
Other major source markets are much slower: France is down 17% compared to pre-pandemic levels, the UK is down 20%, Germany is down 21%, Italy is down 24%, South Korea is down 28%, Japan is down 53%, China is down 67%...
Vietnam tourism welcomes nearly 8 million international visitors in the past 8 months
Asia’s tourism has recovered, with all three countries in the region in the top 10 source markets. South Korea, China and Japan are all seeing at least triple-digit growth compared to 2022. Although China’s outbound tourism market is among the slowest to recover, it still managed to rank 7th due to its sheer size.
Olivier Ponti, deputy director of ForwardKeys, commented: "Now, the world's major tourism powerhouse, China, is starting to recover. Looking ahead to Q4 and beyond to 2024, I am increasingly optimistic. Currently, global flight bookings in the last three months of the year are only 4% behind 2019 levels and 3% higher in the first three months of 2024. The most promising region in Q4 is the Middle East, where flight bookings are up 37% compared to 2019. This is followed by Central America, up 33%, and the Caribbean, up 24%."
According to thanhnien.vn
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