Why Vietnamese goods have not made good use of online channels?

Talking to us, many experts said that although digital transformation is an inevitable trend, the failure rate in digital transformation of Vietnamese enterprises is still high due to inappropriate thinking and approach.

A young man is livestreaming to sell goods - Photo: QUANG DINH

According to Mr. Duong Van Thinh (International Data Group - IDG), online shopping habits have changed consumer behavior, requiring businesses to not only invest in technology but also improve product reputation and comply with quality and safety standards.

Meanwhile, Mr. Tran Quoc Bao, CEO of E2E channel, said that the Vietnamese business There is often a wait-and-see mentality about a trend, then staying out of the game because of certain concerns.

"I always encourage small and medium-sized enterprises to try it out. Only when we get into the game will we understand the reality.

Because if you don't do it, you will lose your opportunity. For businesses that sell on multiple channels, revenue may not come in immediately. However, e-commerce will help them promote the entire brand value and complement the existing distribution channels of the business," said Mr. Bao.

According to Mr. Bao, businesses need to see sales as only part of the story of selling on e-commerce platforms.

For businesses that already have a brand and a market, e-commerce is the point of contact with customers. Customers are changing and where they move, businesses must follow. Customers may not buy online but will decide to buy on other channels where goods are available.

In fact, millions of orders or hundreds of billions of dong in sales are only part of the story of online sales.

If you are lucky and have the resources for big programs, e-commerce channels can still boost sales growth. But the nature of e-commerce also reflects production capacity, if you consider it as a point of contact with customers. This is the story of sustainable development.

According to Mr. Bao, changing consumer behavior and the development of technology make shopping habits different.

To make selling via e-commerce channels or more specifically livestream (live-commerce) an inevitable choice, the supporting infrastructure must be good, the ecosystem must be developed, in which technology is the key factor...

Mr. Tran Tuan Anh, director of Shopee Vietnam, said that when working with small retailers, the platform found that Vietnam has great strengths in manufacturing.

Vietnamese goods are also increasingly improved in terms of design, quality and can completely compete with many brands from abroad. The limitation here is that domestic products do not have many channels to reach a large number of domestic and international users.

Therefore, in 2024, with the goal of reaching 50% of communes and administrative units nationwide with merchants conducting online sales or providing services, Shopee introduces many practical business initiatives, balancing the interests between the e-commerce platform and the "tripod" including: sellers, buyers and the community economy.

"This not only promotes the inherent strengths of domestic products, but also supports businesses in optimizing their benefits. digital transformation but also indirectly creates jobs for the local workforce," said Mr. Tran Tuan Anh.

Source: https://baoquangninh.vn/vi-sao-hang-viet-chua-tan-dung-tot-kenh-online-3330528.html