In 11 months, fruit and vegetable exports to China reached more than 4.3 billion USD (108,000 billion VND), up 28% over the same period in 2023, the highest ever.
This is the latest figure just announced by customs. In total, Vietnam's total fruit and vegetable export turnover in 11 months exceeded 6.6 billion USD, of which China accounted for 65% of the market share, followed by the US, South Korea, Thailand and Japan.
According to the Vietnam Fruit and Vegetable Association, durian is a key export item, accounting for about 42% of total fruit and vegetable exports to China and reaching about 2.8 billion USD in 11 months. Vietnam is currently the second largest durian supplier to China, with its market share increasing from 34% in 2023 to more than 40% this year, creating significant competitive pressure for Thailand and other Southeast Asian countries.
Fruits such as dragon fruit, bananas, jackfruit and mangoes also continue to contribute significantly to export turnover. In particular, bananas and jackfruit are leading the market share in this country. Vietnam's banana market share increased from 31.3% in 2023 to 40.7% this year - an impressive result. It is expected that by the end of 2024, banana export turnover could reach half a billion USD - a record high.
This strong growth comes from many factors such as stable product quality, flexible pricing strategy and geographical advantages that make Vietnam's logistics costs more competitive than other countries. In addition, Vietnamese enterprises have made efforts to meet strict quarantine standards from China, improving their ability to access this market.
Despite these positive results, Vietnam still faces fierce competition. Thailand is stepping up quality control, improving new durian varieties, and taking advantage of the China-Laos railway to reduce transportation costs and improve competitiveness. Therefore, Vietnamese businesses also need to have good strategies and directions to compete with strong rivals.
In 2024, Vietnam signed two important protocols with China. The first is the Protocol on frozen durian, which will help expand the export of processed products such as durian pulp and pureed durian, adding value to the product. The second is the Protocol on fresh coconut, with an expected export turnover of over 1 billion USD, opening up great opportunities for coconut growing areas, especially in the Mekong Delta.
According to the Import-Export Department (Ministry of Industry and Trade), these agreements not only expand the market but also contribute to increasing the export turnover of fruits and vegetables in 2024 to about 7.2 billion USD. The outlook for 2025 is also very positive when many types of Vietnamese fruits continue to be licensed for export to potential markets around the world.
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