Improve product quality
Accordingly, with itineraries ranging from half a day to a full day, residents and tourists visiting Ho Chi Minh City can refer to suggested itineraries based on district and county tour products such as: District 1: Memories of the Saigon Commandos, Vibrant Saigon; District 5: Memories of Saigon - Cholon, Visiting Cholon to watch lion dance; District 6: Little stories in the heart of Cholon; Can Gio - Listening to the breath of the forest; Binh Chanh - Visiting sacred places, Untold afternoons; Thu Duc - City by the river; Go Vap - Rediscovering the past after a hundred years…
According to Ms. Nguyen Thi Thanh Thao, Head of the Planning and Tourism Resource Development Department of the Ho Chi Minh City Department of Tourism, in 2023, the development of tourism products saw positive progress towards building a set of distinctive tourism products for the city.
Tourists experience "Southern pioneer cuisine " at Binh Quoi tourist area during a river tour.
"These products have added diversity, contributed to building the city's tourism brand, fostered pride in the city among the local community, and helped preserve and promote the local cultural identity and values," Ms. Thao informed.
To make urban tourism products truly attractive, Ms. Thao suggested that existing products and destinations need to be further improved and upgraded; at the same time, product communication should be strengthened, and human resources should be trained…
According to Ms. Thao, the products launched so far focus mainly on sightseeing. Therefore, next year localities can focus on groups of tourism products such as waterway tourism, culinary tourism, nighttime tourism, community-based tourism in urban areas, and agricultural tourism.
2023 also marked a milestone for Ho Chi Minh City in launching the tourism product "Tour program to visit the national-level architectural and artistic heritage site of the Ho Chi Minh City People's Council and People's Committee headquarters" to serve residents and tourists.
In the first 10 months of the year, Ho Chi Minh City's tourism industry continued to promote community-based tourism in Thieng Lieng (Can Gio), short-distance waterway tours, culinary tourism, golf tourism, and MICE tourism.
To help district and county tours achieve breakthroughs.
Despite 42 tourism products being announced by local authorities, a company specializing in city tours admitted that not all tours are attractive and it is difficult to sell tours to people in Ho Chi Minh City.
Ms. Huynh Phan Phuong Hoang, Deputy General Director of Vietravel Tourism Company, commented that Ho Chi Minh City's tourism industry has done well in terms of products, but needs to focus on how to bring those products to tourists.
"We need to make efforts to promote tourism products. The tourism industry needs to promote and market its products externally to have more opportunities compared to other countries in the region. International tourists plan their trips quite early, so promotion needs to be done early and with a plan to attract more tourists," Ms. Hoang stated.
According to Mr. Tran The Dung, General Director of Vietluxtour Travel, to make urban tourism products attractive, businesses need to work together to connect products based on themes, selecting distinctive and outstanding destinations to create multi-destination tours.
According to Mr. Dung, a signature product should be something that visitors to Ho Chi Minh City will definitely want to experience. In addition, the city also needs to focus on unique nighttime products to provide visitors with more experiences.
Sharing the same view, Mr. Nguyen Minh Man, Director of Communications and Marketing at TST Tourist, said that linkage between districts is essential. From there, products focusing on quality will create a common identity for tourism in the city.
"Currently, Ho Chi Minh City has groups of young people who are cleaning up polluted canals – this is a practical activity to protect the environment. As a tourism industry, we should support such groups to encourage this activity and affirm that Ho Chi Minh City's tourism is focusing on green tourism," Mr. Man suggested.
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