Honoring national cultural traditions

Hung King's Commemoration Day and Cultural - Tourism Week of the Ancestral Land in the Year of the Snake 2025

The Hung Kings' Commemoration Anniversary and the Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025 is an event of special significance, not only expressing respect and gratitude to the Hung Kings but also an opportunity to introduce and promote the image of Phu Tho - a land rich in historical and cultural traditions, while affirming the potential for tourism development. This is also an opportunity to honor the cultural values ​​of the Hung Kings' era, connect the community and attract the attention of people nationwide as well as international tourists.

On this occasion, Phu Tho Newspaper interviewed Mr. Nguyen Huy Ngoc - Vice Chairman of the Provincial People's Committee, Head of the Organizing Committee of Hung King's Commemoration Anniversary and Cultural - Tourism Week of the Ancestral Land 2025 on related contents.

Lac Hong's descendants return to their roots. Photo: Phuong Thanh

PV: Dear Vice Chairman of the Provincial People's Committee, Head of the Organizing Committee of the Hung Kings' Commemoration and the 2025 Ancestral Land Culture and Tourism Week. With the honor and responsibility of representing the people of the whole country to look after the mausoleums and temples, and worship the ancestors in the Ancestral Land, in recent years, how has the province implemented the festival organization work to aim for an exemplary festival for the whole country?

Comrade Nguyen Huy Ngoc: Phu Tho, the land of origin of the Vietnamese people, is proud to be the place where the Hung Kings' Commemoration Day is held - a solemn occasion for people across the country and overseas Vietnamese to pay tribute to their ancestors. Every year, on the 10th day of the third lunar month, Phu Tho province is honored to welcome millions of visitors from all over the country to offer incense and commemorate the Hung Kings. With constant efforts, Phu Tho has elevated the organization of the Hung Kings' Commemoration Day and the Cultural - Tourism Week of the Ancestral Land to become an exemplary, solemn festival imbued with national identity.

This year's Hung Kings' Commemoration Day and the Cultural - Tourism Week of the Ancestral Land promises to attract a large number of people and tourists from all over the world, especially when workers have three consecutive days off. The event will take place with many unique activities, vividly recreating the culture of the Hung Kings' era, while inheriting and promoting traditional values ​​in contemporary society.

The Hung Kings' Commemoration Ceremony is solemnly and solemnly organized according to national customs, with incense and flower offering rituals by Party and State delegations and a large number of people nationwide. In addition, a series of cultural, sports and tourism activities in the Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025 will take place vibrantly, imbued with the identity of the homeland. The event not only creates opportunities for visitors to experience and explore cultural heritages but also contributes to widely promoting the historical, cultural and people of Phu Tho - a land rich in tourism potential.

Currently, preparations for the Hung Kings' Commemoration Day are being urgently implemented to ensure a safe and civilized festival season. Relevant agencies and units are focusing on completing all aspects, from facilities, building detailed programs for cultural, artistic, and sports activities, to implementing plans to ensure security, order, and traffic safety. At the same time, disease prevention and control, environmental sanitation are also being focused on, ready to welcome compatriots from all over the country to offer incense to the ancestors in a solemn and respectful atmosphere.

Phu Tho province has directed relevant agencies and units to step up planning and rearrangement of the system of shops and service points in the relic area to ensure aesthetics and civilization. At the same time, it has strengthened inspection and strictly handled violations in business activities, especially during the festival.

Tourism management is also focused on with the requirement that tourist areas, destinations and service businesses in the area upgrade facilities, improve the landscape and environment, enhance product quality, and ensure security and safety conditions to best serve tourists when they come to participate in activities in the Hung Kings' Commemoration and Cultural - Tourism Week of the Ancestral Land in 2025.

Propaganda activities are promoted to raise public awareness of the sacred significance of the festival, arouse national pride and responsibility for preserving culture. In particular, the province focuses on promoting cultural values ​​of the Hung Kings era, while guiding people and tourists to practice civilized lifestyles, voluntarily maintain security and order, environmental sanitation and comply with the code of conduct during the festival.

Aiming to build a model festival in the whole country, the People's Committee of Phu Tho province has directed departments, branches and localities to synchronously implement solutions to ensure safety and civilization. In particular, special attention is paid to preventing traffic jams, not allowing businesses to arbitrarily increase prices or "rip off" tourists. Service businesses must publicly post prices, ensuring transparency. In addition, the province is also determined to prevent homeless people and the homeless from affecting the solemn image of the festival, while maintaining order, minimizing jostling and pushing, creating conditions for people nationwide to participate in the festival safely and respectfully.

PV: Dear comrade, could you please tell us what new features the Hung Kings' Commemoration Anniversary and the Cultural Week - Ancestral Land in 2025 will have to attract tourists to the Ancestral Land?

Comrade Nguyen Huy Ngoc: In addition to traditional activities, the Hung Kings' Commemoration and the Cultural - Tourism Week of the Ancestral Land in 2025 will have many new features, promising to bring unique experiences to people and tourists.

The highlight is the opening art program of the Cultural - Tourism Week of the Ancestral Land with the theme "Echoes of the Origin" taking place on the evening of the 1st of the 3rd lunar month at Hung Vuong Square. From the 1st to the 9th of the 3rd lunar month, Van Lang Park will become a vibrant cultural space with a series of night art programs serving the people and tourists. Outstanding activities include: Xoan singing performances by Xoan singing and folk song clubs, mass art performances, exchanges between youth dance groups, guitar bands, folk dance clubs, dancing, and the art program "Returning to the festival city". In particular, on the evening of the 9th of the 3rd lunar month, there will be a high-altitude fireworks display on Van Lang Park Lake, creating a brilliant highlight to close the series of colorful art activities. In addition, the program "Colors of Tourism of the Ancestral Land - Phu Tho in 2025" will also be organized, contributing to enriching the experience for visitors and enhancing the attractiveness of the festival.

In addition to cultural activities, this year's festival also organizes many sports tournaments to create a vibrant and meaningful playground, including: Golf Tournament "Drinking water, remembering the source" - Phu Tho 2025, Martial arts Quintessence Festival towards the Origin, Marathon "Returning to the Source" 2025... These activities not only contribute to promoting the image of the Ancestral Land but also spread the spirit of solidarity and community connection through sports and culture.

Reporter: Dear comrade! The Hung Kings' Commemoration Day and the Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025 are a great opportunity for Phu Tho province to promote Phu Tho culture and people. What solutions will the Organizing Committee implement to enhance communication and promotion of the Festival and Cultural - Tourism Week of the Ancestral Land this year?

Comrade Nguyen Huy Ngoc: The Hung Kings' Commemoration Anniversary and the Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025 is an event of special significance, not only expressing respect and gratitude to the Hung Kings but also an opportunity to introduce and promote the image of Phu Tho - a land rich in historical and cultural traditions, while affirming the potential for tourism development. This is also an opportunity to honor the cultural values ​​of the Hung Kings' era, connect the community and attract the attention of people nationwide as well as international tourists.

In order to widely promote the event, the Organizing Committee has proactively developed a thorough communication plan and implemented many rich and diverse propaganda activities. Communication work has been promoted on mass media, electronic information portals/pages, publications, documents and social networking platforms of agencies, units and localities. At the same time, Phu Tho province also organized visual propaganda through a system of banners, billboards, posters, national flags and electronic screens at agencies and units.

In addition, communication activities are integrated into cultural and artistic events such as: Exhibitions, art performances, documentary screenings, organizing sports competitions, creating a vibrant cultural experience space for people and tourists. In particular, the Organizing Committee encourages each Phu Tho resident as well as tourists when coming to the Ancestral Land to actively share and spread the image of Phu Tho on social networks, contributing to promoting the beauty of the land and people here.

Since early March 2025, Phu Tho province has organized a press conference to provide official information about the Hung Kings' Commemoration Day and the Cultural - Tourism Week of the Ancestral Land, and at the same time introduce Phu Tho's tourism potential. The event attracted nearly 40 reporters from 30 press agencies, contributing to spreading information widely to the public. During the festival, the province will establish a Press Center to receive, issue press cards, provide official information and support reporters in reporting on the event.

Realizing that the event is not only a cultural appreciation and promotion activity but also a great opportunity to promote tourism, the People's Committee of Phu Tho province has directed to strengthen cooperation and association with travel companies and travel businesses to build tours and tourist routes associated with the Cultural - Tourism Week of the Ancestral Land. Thereby, visitors not only participate in the festival activities but also have the opportunity to experience unique cultural values, explore scenic spots and historical relics in the land of the nation's origin.

With careful preparation, the Hung Kings' Commemoration Anniversary and the Cultural - Tourism Week of the Ancestral Land in the year of At Ty 2025 promises to bring a solemn, meaningful and attractive festival space, contributing to honoring the national cultural traditions, while creating a driving force for the strong development of Phu Tho tourism.

National Assembly - Ngoc Tuan (performed)

Source: https://baophutho.vn/ton-vinh-truyen-thong-van-hoa-dan-toc-230372.htm