Attracting tourists on the occasion of April 30 and May 1

National Lion Dance Festival - Da Nang Downtown on April 29. Photo: NGOC HA

Diversified customer sources

According to a recent announcement by booking.com, one of the world’s leading online travel platforms, from April 30 to May 4, coastal destinations continue to be the top choice for travelers looking for a relaxing vacation by the beach; Da Nang tops the search list. Da Nang also tops the search list of solo travelers (prioritizing familiar and easy-to-navigate cities). In addition, Da Nang is in the top 5 domestic destinations searched by couples and families.

Many travel agencies confirm that the April 30 and May 1 holidays and summer are the peak periods for tourism in Vietnam in general and Da Nang in particular. For domestic tourists, family tourists are still an important segment, especially during long holidays and summer vacations for students. They tend to look for resorts with facilities for children and entertainment activities suitable for the whole family. Young people want to explore, experience and “check-in” new destinations and often prioritize dynamic activities, street food, cultural events and music. Couples look for romantic spaces, high-quality resort services and private experiences.

For international visitors, South Korea and Southeast Asia are expected to remain Da Nang’s key markets. Visitors tend to be interested in beautiful beaches, local cuisine, entertainment venues, and spa and resort services. Visitors from Australia, Europe, and North America may increase in number compared to previous periods. This group of visitors often seeks cultural and historical experiences, nature exploration, and fine dining.

“The tourist market in Da Nang during this holiday is expected to be very vibrant and have significant growth in both domestic and international visitors. We conduct an analysis of each customer segment; forecast the preferred services and experiences to build suitable tours. We expect the tourist market to Da Nang during this period to continue to maintain positive growth momentum,” said Mr. Nguyen Ngoc Thien, Deputy Director of Hai Van Cat International Travel Company.

Meet the needs of relaxation and entertainment

Da Nang has a diverse accommodation service system to meet the needs of many customers. Resorts and high-end hotels by the sea are the top choices for families and tourists who want to enjoy a relaxing vacation. Meanwhile, boutique hotels and homestays are suitable for groups of young people and tourists who want to experience a unique space close to local culture. Serviced apartments are suitable for families or groups of friends traveling for a long time, who want to cook for themselves. Coming to Da Nang at this time, visitors can immerse themselves in the festive atmosphere at Ba Na Hills, the vibrant and modern life at Da Nang Downtown and the cultural depth at Da Nang Museum.

Mr. Huynh Nam Thang, General Director of Sun Group Central Region, said: “To better serve tourists during this time, we will put into operation cable line No. 8 and are investing in building cable line No. 10, with a capacity to serve 8,000 to 10,000 guests/hour, increasing the total number of guests that Ba Na Hills can serve per day to nearly 40,000 guests. At the same time, we also opened a new buffet restaurant with a capacity to serve up to 10,000 guests at the same time. Along with that, a system of culinary kiosks will also be added to meet the diverse needs of tourists.”

For sea experience activities such as swimming and participating in water sports activities, it is expected to attract tourists this time. According to General Director of Viet An Group Corporation Nguyen Thanh Tam, the company has proactively planned early to ensure the best service for domestic and foreign tourists coming to Da Nang. Regarding products, sea experience tours such as swimming, diving to see coral, canoeing/yachting combined with the expansion of trekking tours to explore Son Tra peninsula... have been upgraded in both service quality and tour guide team, ensuring safety, professionalism and bringing a complete experience to tourists.

“We will increase our human resources, inspect all canoes, diving equipment and provide medical support to meet the increased demand during the holiday. With the trend of green - safe - sustainable tourism, we integrate activities to protect the marine environment, calling on tourists to join hands to preserve nature when participating in the tour,” Mr. Tam shared.

NGOC HA

Source: https://baodanang.vn/kinhte/202504/thu-hut-khach-du-lich-dip-le-30-4-va-1-5-4004657/