Tet candy market: Diverse designs, quantity increased by 10

Hanoi confectionery has always “closely followed” the market to maintain traditional flavors, while introducing many new products such as: rose apple jam, plum jam, along with significant changes in product design and packaging. Huu Nghi also launched a set of products to welcome Tet with familiar brands such as Tipo, Daisy…

Vietnamese confectionery products have a price advantage over imported confectionery, such as Oreo cookies priced from 24,500 - 128,000 VND/box, Cosy tin cans from 100,000 - 141,000 VND/box. The traditional hexagonal Tet jam boxes of Hanoi Confectionery, associated with the Tet memories of Hanoians, cost from 75,000 - 105,000 VND depending on weight; the Loc Xuan Tet gift box of Huu Nghi costs more than 200,000; the Loc Xuan Phu Quy Tet gift box of 741g costs more than 300,000 VND.

At many Co.opmart supermarkets, hundreds of Tet gift baskets and gift boxes with diverse designs and prices have been sold, especially the most popular range from 150,000 - 600,000 VND/basket, even some baskets are only 99,000 VND. Co.opmart representative said that this year's Tet gift baskets are sold early and will focus on promoting 15 types of popular baskets, mainly candies, nuts, spices, nutritious foods...

The gift boxes have beautifully decorated, sturdy boxes containing many different types of cakes such as sponge cakes, cream rolls, cream sandwiches, sponge cakes, cookies, compact but diverse, suitable for many different subjects and ages in the family. Besides, there are also products in the more expensive segment, such as Bibica's premium product set priced at 765,000 VND including many types of cookies and candies with colorful designs with the flavor of Tet, especially with the addition of a candy box product shaped like a gold bar with the meaning of wishing for luck on the first day of the new year.

Employees at the Hanoi Confectionery Joint Stock Company store on Ba Trieu Street said that the company's Tet gift packages this year are more diverse, with eye-catching designs and cheaper prices than many grocery stores and large supermarkets. The number of customers coming to the store to shop is quite large, mainly the elderly who love the traditional taste of Tet jam. The company also offers gift baskets priced from 386,000 to over 800,000 VND/gift set.

Mr. Nguyen Van Hung, in Bach Mai Street (Hai Ba Trung District, Hanoi) shared that every year on the occasion of the traditional Tet holiday, he goes to the Hanoi candy store on Ba Trieu Street to buy traditional jams, familiar cakes such as Sam Pa cake, sesame sponge cake... the items here are not only rich in variety but also ensure quality and reasonable prices.

A survey by reporters at several large supermarkets in Hoan Kiem and Hai Ba Trung districts (Hanoi) showed that the number of customers looking to buy confectionery and drinks to prepare for Tet was quite large, and the number of customers going to supermarkets during break time increased significantly compared to last week. To boost purchasing power, many brands have coordinated with retailers to reduce prices by 15-30%; in which, some major brands in the bakery industry such as Mondelez Kinh Do, Orion, Bibica... have agreed to join the price reduction race. For example, Mondelez Kinh Do reduced up to 30,000 VND for traditional biscuits (to 241,000 VND/box), Cosy biscuits reduced from 170,000 VND to 165,000 VND/box...

Hapro has cooperated with Hanoi Consumer Goods Import-Export and Retail Company Limited (HCRC) to develop promotional programs, discounts, product gifts, home delivery policies... In addition to direct purchase and sale at points of sale, the supermarket systems BRGMart, Hapromart, Haprofood also focus on promoting online shopping through the BRG Shopping App, fanpage, hotline, BRG Elite loyalty card... to best serve the shopping needs of consumers.

Similarly, the Orion brand is having a special promotion with Marika cake boxes discounted to only 94,000 - 143,000 VND/box. The AnOrion grilled rice cake line and Tet gift boxes, which are two best-selling products during Tet, are also being heavily discounted by the company. Kido is also in this race, offering deep discounts on spice gift boxes. This Tet season, customers only need to spend 100,000 - 120,000 VND to own a gift box for family, friends, and colleagues.

Many confectionery, beer, soft drink businesses... are preparing to increase the amount of Tet goods by 10 - 15% compared to the same period last year. To stimulate demand, many brands have coordinated with retailers to reduce prices by 10 - 20% such as: Hanoi Confectionery Company, for every purchase of an invoice worth 400,000 VND, will receive a promotion of a package of pork rolls, or a 3 - 5% discount depending on each order; Tet gift baskets sold in supermarkets are being discounted from a few tens of thousands of VND to more than 100,000 VND/basket depending on the value...

Lotte Mart predicts that people's demand for Tet shopping this year will increase by about 20%, focusing on essential items. Lotte Mart representative informed that in the first half of January, the system will focus on promotions and strong discounts on many items such as braised food, pickled food, candy, seeds, and jams commonly used during Tet. Tet gift baskets will be discounted up to 15% and further discounts for large orders.

According to many businesses, the large and diverse discounts at this time are mainly to boost customers' psychology and increase purchasing power. Mr. Nguyen Van Hop, owner of a business on Hang Buom Street, said that although it is not yet the peak season, we have to proactively launch the Tet program early to have the opportunity to increase revenue. The market for confectionery consumption this year is slower than last year, so this year's prices are very competitive.

Source: https://doanhnghiepvn.vn/kinh-te/thi-truong-banh-keo-tet-da-dang-mau-ma-luong-hang-tang-10-15/20250117104828039