Mr. Phan Thanh Hai - Director of the Department of Culture and Sports of Hue City (2nd from left) with guests at EXPO 2025. Photo: VTH

At the event, the Department of Culture and Sports of Hue City coordinated with the Department of International Cooperation - Ministry of Culture, Sports and Tourism to organize the opening of the Vietnam Exhibition House and introduce the key events and activities of the exhibition house. In particular, the Department focused on promoting the image of Hue culture, Hue people, and the achievements of Hue City under the Central Government; promoting and introducing the National Tourism Year - Hue 2025 with the theme "Ancient capital - new opportunities".

Speaking at the event, Mr. Phan Thanh Hai - Director of the Department of Culture and Sports of Hue City introduced the typical values ​​of Hue culture, the achievements that Hue City has achieved in recent times and the development orientations in the field of culture and heritage in the coming time.

In particular, Hue is emphasized as the cradle of Vietnamese culture and tradition, a heritage city with unique cultural depth, a green and sustainable tourist destination, a creative and internationally integrated city. With a rich history, culture and sustainable development orientation, Hue is strongly striving to become a leading cultural and tourism center not only in Vietnam but also in Southeast Asia and Asia in the near future.

“We invite international friends to come to Hue to explore, experience and join hands in developing tourism in a sustainable and creative direction,” Mr. Hai shared.

Promoting Hue's cultural values ​​at EXPO 2025. Photo: VTH

According to Mr. Hai, the EXPO 2025 event is an opportunity for Hue to continue promoting the image of a friendly, hospitable city, an attractive and safe investment destination, while opening up many new cooperation opportunities with international partners, introducing local brands to the international community, contributing to enhancing the position and prestige of Vietnam in general and Hue City in particular.

Also at this event, the Vietnam Exhibition House held a ceremony to launch the official website and the Virtual Exhibition House. The official website of the Vietnam Exhibition House is at: http://vietnamexpo2025osaka.com; in two languages: Vietnamese and English. This is a comprehensive information portal, providing viewers with detailed content about highlights, exhibition content, event schedules, and the latest updates about the Vietnam Exhibition House. At the same time, it also posts images, introduces the culture, country, people, and attractive destinations of Vietnam.

The World Expo 2025 Osaka, Kansai will take place from April 13 to October 13, 2025 with the participation of 158 countries and international organizations.

N. MINH

Source: https://huengaynay.vn/van-hoa-nghe-thuat/thong-tin-van-hoa/quang-ba-van-hoa-du-lich-hue-tai-expo-2025-152638.html