Promoting Ha Long Bay tourism

Behind the scenes of the Bond band filming in Ha Long Bay.

Recently, the music video "Victory - Bond in Vietnam" with the filming scene in Ha Long Bay was released. The MV belongs to the "Good Morning Vietnam" project of Nhan Dan Newspaper and IB Group, with the goal of promoting Vietnamese culture and tourism through the influence of international stars. Mr. Nguyen Thuy Duong, Chairman of IB Group, Production Director of the MV project "Victory - Bond in Vietnam" said: Ha Long Bay possesses unimaginable beauty and the title of World Natural Heritage is the clearest proof of that. When we chose Ha Long Bay for the scenes in the MV, the beauty of Ha Long Bay is the guarantee for the core values, for the artistic footage that was born. We aim for the image of the World Natural Heritage Ha Long Bay to spread further to domestic and foreign tourists, especially music lovers around the world when appearing in the MV "Victory - Bond in Vietnam".

The images of the four most successful quartet artists in the world, playing musical instruments in traditional Ao Dai costumes in the middle of the sea and sky of heritage, have painted a wonderful picture, both familiar and strange, of the world natural wonder of Ha Long Bay. In particular, the MV was awarded to Quang Ninh province, media units, travel agencies, airlines... to use in tourism promotion activities on all platforms.

Not only with the crew of the MV "Victory - Bond in Vietnam", Quang Ninh province always welcomes and creates favorable conditions for individuals and organizations at home and abroad to actively participate in promoting Ha Long Bay destination. Many tourism businesses also proactively invite actors, artists, KOLs... to experience new products and journeys on Ha Long Bay, spreading beautiful images on social media platforms about nature, people, modern infrastructure, and constantly improving service quality...

The family of runner-up Bui Phuong Nga and actor Binh An took photos to record memorable moments in Ha Long Bay.

During the Hung Kings' Commemoration Day 2025 holiday, families of actors and celebrities, such as: Miss Vietnam 2018 runner-up Bui Phuong Nga and actor Binh An; actor Hoang Kim Ngoc, actor Do Duy Nam... came to travel and spread and promote the image of Ha Long Bay to many friends at home and abroad. The families visited and experienced tourism on luxury cruise ships, explored the natural scenery of Ha Long Bay and learned about the culture, cuisine, as well as unique services on the heritage bay. Runner-up Bui Phuong Nga shared: We have come to Ha Long Bay many times and each time is a completely new experience. In particular, cruise ships on Ha Long Bay are increasingly modern, with very high quality services; helping tourists comfortably visit, sightsee and have truly relaxing moments...

Along with that, the crews of actors and celebrities also recorded beautiful images of Ha Long Bay to spread and promote on personal pages and social networking sites with millions of followers. Ha Long Bay is a favorite destination of many celebrities. The articles, shares and clips received millions of views and positive comments, highly appreciating the quality of service and synchronous infrastructure of Ha Long Bay in particular, as well as Quang Ninh tourism in general.

Mr. Do Van Phong, Saquila Yacht Manager, said: In addition to traditional forms of propaganda, we aim to promote the business brand and Ha Long Bay through the experiences of celebrities to reach the maximum number of tourist groups. Through that, we have received positive feedback and the number of customers using the service has also increased.

In the first quarter of 2025, Ha Long Bay welcomed about 700,000 visitors, including 630,000 international visitors. Tourism promotion and advertising activities with the cooperation of celebrities have been promoted, helping to professionalize the image of key destinations such as Ha Long Bay, while increasing the authenticity of information, product quality and services to tourists. Mr. Vu Kien Cuong, Head of Ha Long Bay Management Board, shared: Promoting Ha Long Bay tourism is one of the key tasks to contribute to attracting tourists. The experiences of celebrities create good impressions, encouraging tourists to visit and experience the natural wonder of the world. In the coming time, in addition to promoting the unique natural and cultural values ​​of the bay, the unit will continue to build and introduce many new tourism products, bringing diverse experiences to tourists. At the same time, strengthening management and environmental protection of Ha Long Bay, improving service quality, preparing all conditions to welcome tourists, especially high-quality tourists, will contribute significantly to Quang Ninh completing the goal of welcoming about 20 million tourists in 2025.

Hoang Quynh

Source: https://baoquangninh.vn/quang-ba-du-lich-vinh-ha-long-3353205.html