Developing a sustainable distribution system

In order for goods to be delivered from production to consumers, the role of the retail and distribution service industry must be mentioned. This is considered an important intermediary position, deciding the development of the entire commodity market. Therefore, in recent times, Thanh Hoa province has made many efforts to improve the commercial infrastructure, actively attracting and creating favorable conditions for businesses and individual business households to invest in developing distribution systems and providing goods to people. Thereby contributing to economic growth as well as developing consumption and improving the material life of the people.

Developing a sustainable distribution system The quantity of goods at Co.op Mart Thanh Hoa Supermarket always meets the needs of consumers.

According to the Department of Industry and Trade, the province currently has 2 commercial centers, 27 supermarkets, 389 markets and more than 500 commercial stores. The goods distribution market is increasingly developing from the city to the districts and towns in the area. The increasing appearance of supermarkets and distribution stores has created a positive change for the retail market, thanks to which the growth rate of goods circulation has increased by an average of 16%/year. Most of the commercial centers and supermarkets are invested in and built along national highways, provincial roads and central streets. For example, large distribution units such as Winmart+, Mobile World, Dien May XANH... outside Thanh Hoa City, these units have also promoted the market in rural areas with the desire to expand market share, while helping customers experience a modern shopping space with a variety of product designs, many different prices suitable for each consumer's spending conditions.

In the mountainous areas, there is also the Western Supermarket system invested by the Mountainous Group Joint Stock Company, to ensure that people have access to new and quality products. According to Deputy General Director of the Mountainous Group Joint Stock Company Nguyen Thi Xuyen, with the mission of bringing modern shopping conveniences to the people in the western mountainous areas of Thanh Hoa province, the company has invested and built the Western Supermarket system in 11 mountainous districts, with many different large and small establishments. The products at the supermarket are mainly high-quality Vietnamese goods, for which the company has signed long-term contracts with suppliers and businesses inside and outside the province. In addition, the company also coordinates with a number of districts to bring OCOP products to the supermarket...

Along with the usual forms of distribution and retail, many businesses and retail supermarkets in the province are also gradually converting and approaching new sales methods through websites, social networks or e-commerce platforms. This trend is not only happening in businesses with brands familiar to consumers, but also in small businesses, traders, and small traders... are applying it. For consumers, this is considered a new shopping habit, thanks to the convenience it brings, gradually moving towards modern commerce. In order for the goods distribution system to develop more and more, Thanh Hoa province is making efforts to call for and attract investment in all types of businesses operating in trade, distribution, and retail of goods in a professional manner. At the same time, promoting cooperation between businesses and suppliers in the province to increase the market share of goods distribution; Prioritize wholesale and retail supermarkets, shopping malls, distribution centers, convenience stores, wholesale markets, traditional markets... Gradually diversify distribution methods such as rapidly developing e-commerce and online sales... create favorable conditions and encourage traders to use e-commerce websites to supply goods and services.

In addition to the efforts of the functional sector, retail and distribution units also need to effectively exploit advantageous market segments, such as specialized supermarkets and exploit the potential of traditional markets for retail. Focus on developing chain convenience stores to serve people in different residential areas. In addition, it is necessary to closely link from regional linkage to production - distribution, distribution - distribution, wholesale - retail... to improve the quality of goods as well as enhance the reputation and satisfaction of customers with the products and services of the enterprise. Only then can the goods distribution system develop sustainably.

Article and photos: Chi Pham

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