Chinese cars remove cheap car label

2023 is considered a boom time for Chinese car brands in Vietnam. However, in this comeback, Chinese car brands have shown a more methodical approach.

According to statistics, from the beginning of 2023 until now, there have been four Chinese car brands entering the Vietnamese market, including: Wuling, Haval, Lynk & Co and Haima. All of the above brands are manufactured, assembled or imported by companies that are more or less known in Vietnam.

This shows that Chinese car manufacturers may be serious about building a more long-term strategy in Vietnam. Instead of entrusting it to small distributors, Chinese car distribution companies in Vietnam have now been upgraded.

For example, Thanh An brand, which is a large dealer network distributing Hyundai cars, has cooperated to distribute Haval cars. Or Tasco - the company that owns Savico with dozens of dealers distributing many different car brands, now has an additional distribution channel for Chinese cars Lynk & Co.

There is also TMT Motors, which is famous in the truck market, now switching to manufacturing and assembling Wuling Hongguang Mini EV...

In this wave of Chinese cars, small, scattered imports are no longer. Instead, genuine distributors import and open chains of dealers and showrooms in a systematic manner. To be able to sell genuine cars, car manufacturers must comply with Decree 116 to import cars, including meeting the conditions of having a genuine warranty and maintenance facility, having a commitment to technical support and providing components and accessories for warranty and maintenance of foreign car manufacturers. This also makes buyers feel more secure.

However, it seems that with more systematic and large-scale investment, the price of Chinese cars is no longer cheap. Even the choice of which product will be "branded" also affects the selling price.

For example, the Haval H6 hybrid in segment C, a model currently sold in many countries, costs nearly 1.1 billion VND in Vietnam (in Thailand, the converted price is 862 million VND). Compared to Japanese and Korean competitors, this price is even higher than the highest version of Hyundai Tucson or Mazda CX-5.

Or Haima 7X is priced from 865 million VND (in the Philippines from 525 million VND), higher than the standard version of Hyundai Custin or Toyota Innova Cross.

Even, Lynk & Co with luxury positioning has launched its first model, the 09 crossover, priced at 2.199 billion VND.

Up to now, the prejudice of "you get what you pay for" of Chinese cars is gradually being eliminated when the car prices are no longer cheap. But whether that price is reasonable enough to compete and gain the trust of customers is not an easy problem.

Source: https://xe.baogiaothong.vn/o-to-trung-quoc-go-mac-xe-gia-re-192231225162452801.htm