Delivering superior value
Since the Lunar New Year 2023, the retail market in Vietnam in general and the technology product group in particular have fallen into a quiet state. At the end of the first quarter of 2023, most retail businesses have plummeted in both revenue and profit. Stores have sought many ways to turn the situation around. Having been a retail system with a preferential price policy and strong competition in the market up to now, since last April, Mobile World has confidently affirmed that its prices are always "Cheaper than cheap ones".
This is not purely a price race but the value that Mobile World has always pursued: Superior products at competitive prices, with superior services, suitable for the needs of each customer; superior benefits with special policies such as trade-in for new without compensation, 0% installment payment... for customers and superior customer experience before, during and after purchasing the product.
Notably, in its commitment to customers, Mobile World always provides outstanding services with each product. For example, customers buying iPhones can also choose a 1-for-1 warranty package, a free trial, or a trade-in program. Or the "use it, if you don't like it, return it" policy and a 100% refund when customers buy and use the product within 30 days but want to return it...
This will help customers maximize costs and feel secure when purchasing and using products at stores in this system. These outstanding services and benefits have helped Mobile World gain loyal customer groups, especially famous people who always want to have good services that meet their needs.
While other companies and stores always emphasize customer-centricity, at Di Dong Viet, not only customers but also everyone who comes into contact with them, from customers to employees and partners, will be the ones to be concerned about and have their needs met. "While many large and small competitors are shrinking and cutting back in difficulty, Di Dong Viet continues to open stores to serve and welcome growth. That is the result of the campaign "Transferring superior value" to customers, which has become Di Dong Viet's business philosophy," said Ms. Phung Phuong - Director of Communications for Di Dong Viet.
Customers buy products at Mobile Vietnam
Smaller should be more effortful
Established 10 years ago, Mobile World is considered a latecomer compared to many technology retail chains on the market. However, in recent years, this system has become known to many consumers and quickly gained trust. Especially in recent years, the company's plan to open new points of sale has been quite bold and fast, continuously appearing in many provinces and cities across the country. Currently, the chain has nearly 60 stores and the ambitious goal of reaching 70 is not far away, despite the market still being in a difficult period.
In his sharing, no matter where he is, with employees, customers or partners, the Director of Communications for Mobile World admits: We are smaller so we have to try harder, try to focus more on the motto "specialize to be different", not spread out too many product lines. That effort is shown every day, every specific campaign. The company has quickly become an official authorized dealer of Apple; the exclusive distributor of genuine Vertu in Vietnam and an official dealer of many phone and technology brands such as Samsung, OPPO, Xiaomi, Huawei...
Striving harder every day has become the motto and action of all employees. In 2022, realizing the great potential of TikTok, Di Dong Viet became a retailer participating on TikTokShop to promote sales methods even when many places were not interested. By 2023, Di Dong Viet became the Top 1 retailer of technology devices on TikTokShop.
Not only that, since April, the company has also been a retail unit that has livestreamed sales on TikTokShop 24 hours with the participation of both the CEO and all employees. Every month, the company will organize a 24-hour livestream day with the participation of representatives from all departments in the company, from the board of directors to accounting, human resources, administration, store staff, etc. in the spirit of "TOTAL FORCE". In addition to helping increase revenue, this activity aims to help all employees understand each other's activities. "Instead of each team having its own goals, we want the whole company to be like a team, working together towards the common goal of victory. That is the way to focus and work together to deliver superior value to customers," Ms. Phung Phuong added.
Or in the "race" to launch the iPhone 15 in the last days of September, Di Dong Viet created a highlight in the market with the message "I'm Titanium". Originating from the iPhone 15 designed in Titanium - a tough, durable material, Di Dong Viet wants to send a meaningful message to consumers who are about to own this phone from its stores.
They are people who aspire to shine, rise and succeed in their field, people who want to become strong, sturdy and durable like the Titanium material of the phone they hold in their hands. They always want to achieve miracles, shine in both work and life. This message has inspired iPhone "followers" in general and the iPhone 15 Titanium in particular to be super beautiful and stylish.
Ms. Phung Phuong emphasized: Titanium is a special material used for the iPhone 15 Pro and Promax case launched by Apple this year and Di Dong Viet is the unit that opened early sales in Vietnam on September 29. The message "I'm Titanium" is inspired by the iPhone 15 Titanium itself. Bringing a positive message, inspiring iPhone "fans", who are waiting for the super product iPhone 15 with a super durable, beautiful, and stylish Titanium case.
This is also the inspiration for Mobile World to spread the spirit of "Continuing Dreams" - as the name of the program to support orphans after the Covid-19 pandemic, taking care of poor children, which the company has implemented before and during the Covid-19 pandemic. We are grateful to each customer for their support and must always strive every day to rise up and excel. The more difficult it is, the more effort we must make. The results of those efforts have helped the company maintain positive growth in recent months despite the general market being very difficult.
Source link
Comment (0)