Yen Bai - Nghia Lo, a land of cultural diversity of the Northwest ethnic groups and many national intangible cultural heritages listed, is the highlight, making Muong Lo - Nghia Lo tourism a name that is searched by many tourists on the tourism map of Nghia Lo in particular and Yen Bai in general domestically and internationally.
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Cultural activities imbued with national identity at the "Walking Street" of Nghia Lo town attract a large number of people and tourists. |
>> Nghia Lo Town inaugurates and launches "Walking Street"
>> Nghia Lo organizes many cultural and tourism activities at the end of the year
Mr. Dinh Anh Tuan - Head of the Department of Culture and Information of Nghia Lo town said: "With the goal of "Turning heritage into assets", Nghia Lo town always focuses on developing quality, branded tourism, towards professionalism and modernity. Accordingly, the locality actively promotes and promotes the value of recognized national intangible cultural heritages. In particular, in December 2024, Nghia Lo town opened and launched a walking street, where 14 cultural and folk art clubs from communes and wards in the town performed, which has become one of the unique features attracting tourists. In addition, the locality is interested in expanding and diversifying eco-tourism products with exploration and experience activities on Thia stream, tea hills, Nghia Lo fruit hills, Phu Nham and ecological areas under investment and construction. From there, we aim to build a friendly, healthy and civilized tourism environment for visitors to the land of Nghia Lo - Muong Lo".
Along with focusing on preserving good traditional customs, typical stilt house architecture, traditional costumes, languages, restoring traditional occupations such as: Thai and Muong ethnic brocade weaving, hand-woven basketry, cushion making, making traditional musical instruments... the town has paid attention to and preserved many traditional festivals. Accordingly, Han Khuong Festival has been recognized as a national intangible cultural heritage; Thai Xoe art has been listed by UNESCO as a representative intangible cultural heritage of humanity; Xen Dong Festival has been recognized as a national intangible cultural heritage along with many other cultural values being preserved and promoted... With the active promotion of the brand, exploitation and construction of many new tourism products associated with promoting the typical tangible and intangible cultural heritage of ethnic minorities, the land of Muong Lo - Nghia Lo is increasingly attracting domestic and foreign tourists. In 2024, the town welcomed nearly 353,000 visitors, reaching over 110% of the plan (of which, international visitors accounted for more than 50,000).
Ms. Nguyen Phuong Thuy - a tourist from Nam Dinh city shared: "I have traveled to many places, all of which are beautiful, but Muong Lo land left me with the most impressions. The atmosphere here is wonderful, the locals are friendly, the experience at the homestay is wonderful. In particular, I came to Nghia Lo on the weekend so I was lucky to participate in the activities of the locals, learn and join in the xoe dance that I had only seen on the media before."
Nghia Lo determines to take culture as the foundation for tourism development - this is the factor that makes the difference between the town and other localities doing tourism. With the criterion "Tourism from the people, by the people and for the people", in the coming time, Nghia Lo town will focus on raising awareness for people to understand, proactively do tourism and make efforts in the role of the subject to create local community tourism products. At the same time, focus resources on building traditional cultural villages associated with building and improving the quality of existing community tourism models; restore traditional occupations, develop craft villages associated with tourism development. Pay attention to building, preserving, exploiting and effectively promoting the traditional cultural values rich in identity of ethnic minorities in Muong Lo region.
Along with that, the town will focus on building "cultural people" and "tourism community" to promote the role of each citizen and the whole community in the goal of developing tourism and tourism culture of the town. Actively build the image of Nghia Lo - Muong Lo people as "friendly, united, humane, creative, integrated"; implement the criteria that each citizen is a tour guide, ready to provide complete and accurate information to tourists, contributing significantly to positioning the image and tourism brand of Muong Lo - Nghia Lo, where the colors of the Northwest converge to domestic and international tourists.
Thanh Chi
Source: http://baoyenbai.com.vn/226/346017/Nghia-Lo-Ban-sac-van-hoa-tao-diem-nhan-tr111ng-phat-trien-du-lich.aspx
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