Batdongsan.com.vn's "Rooftop, ceiling, fluttering" collaboration with major investors

This is a collaborative project between Batdongsan.com.vn and SonKim Land to turn the fence surrounding a construction site into a place to tell interesting media stories.

The advertisement on the fence of The Metropole Thu Thiem project was designed by Batdongsan.com.vn to catch the trend of "Brother overcoming thousands of obstacles".

Novel communication solutions

Each real estate project under construction has a surrounding fence to ensure safety and limit dust and noise from the construction site. With a large area, the project fence can be used as a marketing channel for the project and the investor.

Normally, project fences only focus on the function of introducing information and protecting the project, even leaving it blank is quite monotonous and becomes less aesthetic when degraded. So why not turn it into a place to tell a good story, call for people to interact, help the brand and product become more prominent and different?

Based on the above idea, Batdongsan.com.vn introduces a communication cooperation solution, helping investors create emotional touch points with potential real estate buyers through the simplest and seemingly most boring things such as project fences.

SonKim Land is one of the first units to join hands with Batdongsan.com.vn in this solution at The Metropole Thu Thiem project.

The Metropole Thu Thiem is a high-end apartment - office - commercial center complex developed by SonKim Land with international standard facilities and services. With this new communication solution, the advertising content on the fence at The Metropole Thu Thiem was creatively designed by Batdongsan.com.vn.

Instead of flowery words and expressions, the project fence features humorous sayings that "touch" users in a close, familiar way, with the happy realities of life, and quotes about a financially stable future and having a place to call home.

Batdongsan.com.vn offers unique communication solutions, helping to increase brand recognition and bring new vitality to the project.

The design follows the "Meme Marketing" strategy, applying funny images (memes) but expressed in a new way through bright color blocks, bringing a cheerful atmosphere and a feeling of excitement at first sight.

According to a study by New York University (USA), applying memes to marketing activities has helped businesses increase their ability to attract customers by 60%. Memes help businesses convey messages more creatively, while also becoming a bridge to interact with customers and create a cohesive community.

Previously, Batdongsan.com.vn also joined hands with Gamuda Land to create and construct the fence surrounding The Meadow project with youthful and humorous designs.

Batdongsan.com.vn's comprehensive media ecosystem

"Through creative cooperation with the "big guys" in the industry, Batdongsan.com.vn wants to prove that we always strive to bring new solutions to provide maximum support to real estate investors and consumers," said a representative of Batdongsan.com.vn.

Batdongsan.com.vn's innovative spirit is also demonstrated through a diverse product ecosystem to support investors and businesses in communicating their products and attracting potential customers.

Real estate investors and businesses can also enhance their brand and expand their network through the communication solutions system, prestigious events and awards of Batdongsan.com.vn such as the PropertyGuru Vietnam Real Estate Award of the PropertyGuru Asia Real Estate Awards, Vietnam Real Estate Conference - VRES, Real Estate Market Report event, etc.

For example, in 2023, SonKim Land was honored as "Best Luxury Real Estate Developer" at the PropertyGuru Asia Property Awards. The award has contributed to promoting and affirming the product quality as well as the leading position of SonKim Land.

With its reputation and long-term experience in the market, Batdongsan.com.vn has become a strategic partner of many investors and real estate businesses in Vietnam. The new cooperation when cleverly telling the brand story through unique project fence design, Batdongsan.com.vn promises to bring many future successes to real estate projects, while connecting home buyers with quality investors and projects.

Source: https://dantri.com.vn/bat-dong-san/man-hop-tac-dinh-noc-kich-tran-bay-phap-phoi-cua-batdongsancomvn-voi-cac-chu-dau-tu-lon-20241019121725134.htm