The collaboration "Top of the roof, ceiling, fluttering" of Batdongsan.com.vn with Gamuda Land and SonKim Land

This is a collaborative project between Batdongsan.com.vn and SonKim Land to turn the fence surrounding the construction site into a place to tell interesting media stories. Previously, Batdongsan.com.vn also joined hands with the "big guy" Gamuda Land to create and construct the fence surrounding The Meadow project (Binh Chanh, Ho Chi Minh City) with youthful and humorous designs.

The advertisement on the fence of The Metropole Thu Thiem project was designed by Batdongsan.com.vn to catch the trend of "Brother overcoming thousands of obstacles".

The Meadow project fence design uses funny images (memes) to cleverly tell the brand story.

Novel communication solutions

Each real estate project under construction has a surrounding fence to ensure safety and limit dust and noise from the construction site. With a large area, the project fence can be used as a marketing channel for the project and the investor.

Normally, project fences only focus on the function of introducing information and protecting the project, even leaving it blank is quite monotonous and becomes less aesthetic when degraded. So why not turn it into a place to tell a good story, call for people to interact, help the brand and product become more prominent and different?

Based on the above idea, Batdongsan.com.vn introduces a communication cooperation solution, helping investors create emotional touch points with potential real estate buyers through the simplest and seemingly most boring things such as project fences. The first two units to join hands with Batdongsan.com.vn in this solution are both large and long-standing reputable investors. They are Gamuda Land with The Meadow project and SonKim Land with The Metropole.

Cooperation between Batdongsan.com.vn and Gamuda Land on the fence of The Meadow Binh Chanh project, HCMC.

The Meadow is a project of investor Gamuda Land, expected to become one of the real estate highlights at the western gateway of the city thanks to its prime location, diverse amenities, high-class design and ideal green space.

Meanwhile, SonKim Land's The Metropole Thu Thiem project is a modern business complex that provides full amenities and high-end services. The project attracts attention when it owns a view opposite the stage area of ​​the concert "Anh trai vu ngan cong gai" 2024 taking place on October 19 at Ravopark, showing the project's location advantage in the city.

With this novel communication solution, the advertising content on the project fence is creatively designed by Batdongsan.com.vn. Instead of fancy words and expressions, the project fence features humorous sayings that "touch" users in a close, familiar way, the happy realities of life, and sharing (flirting) about a financially stable future and having a place to call home.

Batdongsan.com.vn offers unique communication solutions, helping to increase brand recognition and bring new vitality to the project.

The design follows the "Meme Marketing" strategy, applying funny images (memes) but expressed in a new way through bright color blocks, bringing a cheerful atmosphere and a feeling of excitement at first sight.

According to a study by New York University (USA), applying memes to marketing activities has helped businesses increase their ability to attract customers by 60%. Memes help businesses convey messages more creatively, while also becoming a bridge to interact with customers and create a cohesive community.

Batdongsan.com.vn's comprehensive media ecosystem

"Through creative cooperation with Gamuda Land and SonKim Land, Batdongsan.com.vn wants to demonstrate that we always strive to bring new solutions to provide maximum support to real estate investors and consumers," said a representative of Batdongsan.com.vn.

Batdongsan.com.vn's innovative spirit is also demonstrated through a diverse product ecosystem to support investors and businesses in communicating their products and attracting potential customers.

Investors and real estate businesses can also enhance their brands and expand their networks through the communication solutions system, prestigious events and awards of Batdongsan.com.vn such as the PropertyGuru Vietnam Real Estate Awards, Vietnam Real Estate Conference - VRES, Real Estate Market Report events, etc.

With its reputation and long-term experience in the market, Batdongsan.com.vn has become a strategic partner of many investors and real estate businesses in Vietnam. The new cooperation with Gamuda Land and SonKim Land, Batdongsan.com.vn promises to bring many future successes to real estate projects, while connecting home buyers with quality investors and projects.

Source: https://dantri.com.vn/bat-dong-san/man-hop-tac-dinh-noc-kich-tran-bay-phap-phoi-cua-batdongsancomvn-cung-gamuda-land-va-sonkim-land-20241019121725134.htm