From the total solar eclipse on October 24, 1995, being "bestowed" by nature with synchronous transport infrastructure, methodical development strategy, long-term planning, open investment attraction policies... experts believe that Binh Thuan is facing many opportunities and potentials to position and create advantages to develop the smokeless industry to become an international center for tourism - sea sports, resorts, and health care.
As a coastal province in the South Central Coast, Binh Thuan tourism began to make an impression on visitors with the total solar eclipse event, attracting visitors to Mui Ne to witness the amazing phenomenon and visit the beautiful coastline, opening a new page for the development of Binh Thuan tourism. With natural advantages of a 192 km long coastline, beautiful, fresh, an average of 300 sunny days, warm weather, suitable for organizing outdoor activities, entertainment at the beach, experiential tourism, resorts, sea sports. With beautiful landscapes such as: Ganh Son, Mui Yen, Hon Rom, Gieng Tien, Mui Ke Ga, Cam Binh...
The synchronously connected traffic infrastructure makes Binh Thuan become the "center" of investment with resort projects being implemented. The wave of "capital pouring" into real estate projects, resort tourism, high-end entertainment by large domestic and foreign corporations is changing the face of the locality every day. In addition, since the Ho Chi Minh City - Phan Thiet expressway was opened to traffic, nearly 2 months ago, Binh Thuan's tourism industry has not yet recovered from its "sunstroke". Now, with the Cam Lam - Vinh Hao - Phan Thiet expressway officially put into use, it is a "boost" for Binh Thuan to develop its socio-economy, attract investment, and contribute to exploiting the potential and strengths of the locality.
This achievement is not a "gift" falling from the sky, but thanks to the province's policies, the advantages of natural conditions, current transportation, historical - cultural products and unique traditional festivals of the ethnic groups living in the province such as: Nghinh Ong Festival, Kate Festival, Dinh Thay Thim Festival, Mid-Autumn Lantern Festival... with famous historical and cultural relics: Cham tower PosahInư, Ong Hoang tower, Van Thanh Long, Thanh Minh Tu art relic, Ngu Hanh temple. In particular, Binh Thuan is also marked with the Duc Thanh School relic site, where Uncle Ho stopped to teach before leaving to find a way to save the country, Ho Chi Minh Museum (Phan Thiet), Le Hong Phong base (Bac Binh), anti-American resistance base in Salon (Ham Thuan Bac).
Not only that, Binh Thuan also has many valuable cultural heritages such as: traditional weaving villages, Cham pottery, Ba Trao folk songs of coastal residents, Gong culture of the K'ho, RacLay ethnic groups, Bau flute, Paranung drum, Chapi instrument... The unique feature of Binh Thuan's cultural tourism is cuisine, with craft villages that have created a big brand: Phan Thiet fish sauce. In particular, due to the characteristics of being the intersection of convection currents under the seabed, Binh Thuan has many delicious seafoods, such as: King crab, one-sun-dried squid, grouper, sardines, and dried fish... attracting tourists from all over. This is a good condition for Binh Thuan to develop tourism products to explore the sea and islands combined with enjoying the cuisine and culture with local characteristics.
In addition, Binh Thuan also has advantages in developing eco-tourism with diverse ecosystems such as: Ta Kou Nature Reserve (Ham Thuan Nam), Nui Dat Lake (La Gi), Ham Thuan - Da Mi Lake with a unique cool climate similar to Da Lat; Hoa Thang sand hill, Suoi Tien (Phan Thiet) is considered as "Fairyland in the desert" with a unique natural formation between water and sand; between sea and forest...
Binh Thuan has a favorable location to link tourism development with localities in the Southeast, Central Highlands and South Central Coast regions. With a 192 km long coastline; Phu Quy Island; diverse natural and human tourism resources, along with a favorable natural environment to develop various types and products of resort tourism, sightseeing, recreational sports tourism on the sea, on sand dunes, adventure tourism, exploration of marine flora and fauna, cultural and religious tourism associated with historical and cultural relics, infrastructure, technical facilities of the tourism industry are constantly invested and growing over the years, Binh Thuan has built and formed a coastal route stretching from La Gi to Tuy Phong; tourism services are increasingly diverse; the natural environment and social environment are increasingly improved, creating favorable conditions to attract investment and develop tourism. In particular, in the period of 2021 - 2025, Binh Thuan aims to become a national center for marine tourism and sports. Along with that, the entire political system, businesses, and people in the province are making every effort for the success of the National Tourism Year 2023: "Binh Thuan - Green Convergence".
However, Binh Thuan tourism industry will realize that tourism products are too few and monotonous, making it difficult to retain tourists in the long term. Therefore, this is also an opportunity for Binh Thuan tourist destinations close to major cities and regions to gain momentum, to compete with the "capitals" of tourism that must be reached by plane, among the myriad of choices of tourists through different transportation routes. Of course, neighboring provinces cannot stand still and watch Binh Thuan "make a fortune", but must "change" and supplement themselves to create products with lower costs with the comparative advantages of each locality, as well as the ability to accurately determine their position in competition.
In the coming time, Binh Thuan will promote tourism development, so it is necessary to do a good job of market research and promotion of Binh Thuan's specific destination products. Training and developing tourism human resources to improve the quality and competitiveness of destination tourism products. Cooperating in investment promotion activities, encouraging domestic and foreign investors to invest in the locality with clear and specific policies of the province.
The formation and development of Binh Thuan tourism is a long journey, the continuous efforts and striving of all levels, sectors, localities, businesses and people of Binh Thuan, at the same time with the support of investors, domestic and foreign tourists who have come to "contribute" to the development of tourism in the province. With the determination to do tourism in a professional direction, Binh Thuan has created trust, attracted many large corporations to invest in building and developing large-scale, international-standard real estate projects with accompanying services and utilities, so that Binh Thuan tourism can gradually position its brand, showing itself as a key economic sector, a pillar of socio-economic development of the province increasingly clearly. Thereby contributing significantly to the effective exploitation of land and labor resources, promoting socio-economic development of Binh Thuan province.
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