Open direction from cultural industry development

Building a pilot project for cultural and creative industrial zones and complexes in Ha Long City is considered by Quang Ninh as a key task in developing the province's cultural industry at present. With all the potential and strengths of nature - culture - people to develop cultural industry and especially the determination of the province and enterprises to realize it, Quang Ninh has identified this as the province's goal in finding new resources to supplement the exhausted resources such as coal, electricity, land, tourism based on natural resources...

Open plan, with highlights

The construction of a cultural and creative industrial zone and complex in Ha Long City is a pioneering project, so there are certainly many barriers and difficulties that need to be overcome. The province's organization of surveys and learning from experiences in some localities and countries with developed cultural and industrial sectors such as Korea and China is the basis for the city's leaders to implement later. At the discussion to collect opinions from experts, units and enterprises of the central and provincial levels at the beginning of the year, it was shown that the planning issue is highly valued by many experts.

Tourists have fun and experience at the World Natural Heritage Ha Long Bay.

Accordingly, in the planning, it is necessary to take into account the open planning factor to suit the characteristics of this complex as a self-perfecting factor, avoiding rigid planning that is difficult to change later. In addition, with the novelty, pioneering nature, and investment in the cultural field which is more difficult and specific compared to other fields, it is necessary to have an appropriate mechanism for infrastructure investment and especially to advise on outstanding preferential policies to attract investors, including policies on taxes, fees, establishment of support funds, mechanisms for selecting secondary investors, on providing human resources, housing for experts, etc. All are aimed at attracting talent, attracting intellectual and creative products is the most important.

The issue of land fund for creative cultural activities as well as investment in worthy cultural institutions is of interest to many experts. Currently, Ha Long, with the merger of the old Hoanh Bo district, expanding to the northern region with an area many times larger than before, has created an abundant land fund for development orientation. Ha Long City has also planned a plan to arrange land fund for cultural development in the area at 3 locations with a total area of over 107.6 hectares.

Forest landscape in the national relic and scenic complex of Yen Lap Lake - Loi Am Pagoda.

In particular, the location in Bai Chay ward is oriented to research the arrangement of the Provincial Theater, the location in Tuan Chau ward is oriented to research the arrangement of the Opera House, creating a highlight of the wonderful landscape architecture on the shore of Ha Long Bay, at the same time contributing to quenching the "thirst" for a worthy theater project, which can organize cultural and artistic events according to international standards. The location in Dai Yen ward is oriented to be service and tourism land associated with promoting the value of the landscape - national relic - scenic spot of Yen Lap lake - Loi Am pagoda... Thus, the space and land fund for cultural and creative activities are extremely open, if the planning is open, the construction of multi-purpose cultural - sports institutions, which can flexibly organize large cultural and sports events of international stature is completely feasible...

Focus on key products

Quang Ninh's orientation for developing the cultural industry will focus on key industries and products in cultural tourism, advertising, performing arts, fine arts, photography, exhibitions, cinema, and fashion. Thus, Ha Long will inevitably become a city of artists and writers, a destination and attachment for many talented artists.

Ha Long has been making efforts to build a city of flowers and festivals, expanding tourism products in different segments in Ha Long Bay, extending experiential tourism destinations in the mountainous and highland areas in the North of the locality. Thereby, aiming to develop tourism products throughout the 4 seasons, each season has different characteristics, attracting tourists. And this is also a good condition for artists from big cities to come here to have an open and liberal creative space, creating opportunities for sublimation in artistic products. At the same time, it is also an opportunity for creative products to become commercial products, with a vibrant supply and demand market...

The value of Tran Dynasty heritage associated with the large relic sites of Quang Ninh is a valuable material for the development of cultural industry in the area. Photo taken at Yen Tu (Uong Bi City).

Ha Long not only has beautiful nature but also contains deep cultural layers, is an unexplored resource mine, has many mysterious stories that can be exploited as materials for historical and ancient films. The connection of heritage and cultural space between localities in the area is an important basis for forming cultural tourism products as well as materials for tourist film studios. If Ha Long has the world natural heritage Ha Long Bay, Uong Bi, Dong Trieu, Quang Yen, Van Don have large heritage areas associated with the Tran Dynasty, located in the heritage complex Yen Tu - Vinh Nghiem - Con Son, Kiep Bac is being nominated by UNESCO for recognition as a world cultural heritage. According to Ms. Ngo Thi Bich Hanh, CEO of Binh Hanh Dan Company Limited, one of the private companies with extensive experience in media and film activities, this heritage source is very valuable for the development of the film industry.

However, she believes that Ha Long and Quang Ninh should develop a tourist film studio instead of a real film studio. Because a real film studio requires high requirements for sunny weather many days a year, ensuring filming scenes, which Quang Ninh's climate changes with the four seasons and is difficult to meet. A tourist film studio can become a large industry, creating huge revenue, similar to Disney Land, where film production is only for promotion, revenue from screening rooms only accounts for 20% of Disney's total revenue, the rest comes mostly from other types of business such as amusement parks, accompanying toys, etc.

Sunworld Ha Long Complex landscape - a large entertainment area invested by businesses on the shore of Ha Long Bay.

In recent times, the heritages of Ha Long, Quang Ninh have been featured in many movies, and have also been a source of inspiration for many artists to create works of art and cinema, including many high-quality works that have won many domestic and international awards. Therefore, if there is a good direction, connecting resources for the development of cultural and creative industries, it will certainly create new breakthroughs. When the complex of cultural and creative industries in Ha Long City comes into operation, it will be a wide-open opportunity for cultural production and business enterprises, especially young enterprises, to create products from fine arts, photography, music, fashion, etc. to meet market demand in the development cycle of the province's cultural and creative industries.

Although there are many prospects like that, to realize it, the issues must be carried out simultaneously, the first priority is to ensure the legal corridor for this complex, the industrial and creative zone. Operation requires high determination, the cooperation between agencies and enterprises, in which investment resources are an extremely important issue.

According to experts, in countries with strong development in the cultural industry such as Korea, China, etc., there are funds for promoting cultural industry, cultural enterprises are sponsored for creativity, artistic ideas to minimize risks, which is not uncommon in artistic creation. Therefore, it is thought that along with the model of cultural and creative industrial zones and complexes in Ha Long City, there should also be "incubators" to support cultural production and business enterprises to connect resources, such as human resource training, legality, office rental, funds to connect, sponsor creativity, etc.

Phan Hang

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