Gong Cha started its “24-hour campaign” by opening its latest store in New Zealand, followed by Australia, Japan, Korea, Taiwan, the Philippines, Canada and Mexico, and finally in Boston, USA. Interestingly, bubble tea originated in Taiwan, but the US has the largest number of stores with over 200 stores.
Over the past two years, Gong Cha has opened more than 450 new stores, while sales increased by 6.2% in 2022. The global bubble tea market is expected to grow at a compound annual growth rate (CAGR) of 7.5% and be worth up to £3.5 billion by 2027. By the end of 2030, the group is aiming to develop more than 10,000 stores. In Vietnam, Gong Cha is exclusively franchised and operated by Golden Trust Company Limited, a company with extensive experience in the F&B industry with other brands besides Gong Cha such as: Uncle Tetsu, PIKO coffee, Shinsho Ramen... As of July 2023, Gong Cha Vietnam has 39 stores nationwide. According to the latest rankings from Brands Vietnam, Gong Cha became the most mentioned brand on social networks in June 2023. This business also has many significant contributions to the community through social projects.
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