Decoding the appeal of BlackPink's Born Pink global tour

After two shows as part of BlackPink's global tour Born Pink on July 29 and 30 in Hanoi, the keyword about the show became the most popular topic in the country in July, according to YouNet Media.

According to SocialTrend statistics, BlackPink's two-day performance in Hanoi attracted more than 567,000 discussions and 8.44 million interactions (including views and reactions). The above data does not include interactions when BlackPink announced their return to Vietnam, the gossip and noise before the performance.

BlackPink in concert in Vietnam.

It has been a week since the show took place, and social media is still flooded with pictures and articles about the show. International media has also continuously reported on the after-effects of the show.

According to the latest statistics from Touring Data, the 40 shows of the tour grossed about $163.8 million, with more than 900,000 tickets sold. The quartet's concerts are usually held in venues with capacities ranging from 14,000 to more than 100,000 people.

On average, the group grossed more than $4 million per night with about 22,600 spectators. The above figure does not include nearly 30 uncounted shows.

This achievement continues to help the four YG girls maintain their position as the girl group with the highest touring revenue in history. Previously, this record belonged to the Spice Girls with Spice World Tour 2019 (earning 78.2 million USD with 700,000 audiences).

The Born Pink Tour's biggest-grossing concert was in Mexico last April. The group had two sold-out shows at the 65,000-capacity Foro Sol stadium, bringing in $9.989 million in revenue.

This is also the largest revenue a group has ever brought in for a single concert. The previous record belonged to BTS with 9 million USD for a single show. Born Pink's revenue is expected to continue to increase strongly as this tour has about two months left to come to an end.

Discussing the appeal of the Born Pink Tour, Portal Kocca commented that BlackPink's music has many similarities with famous European and American artists.

In each show, the group BlackPink brings eye-catching performances with the heat of disco music focusing on hip-hop and dance. The attractive performance is not only from 4 members but also from 30 professional dancers.

Born Pink was promoted by YG Entertainment as the biggest world tour in the history of a Kpop girl group.

The global impact of BlackPink's music and performances is undeniable. Experts say the group's achievements go beyond financial success.

According to Asean Daily, the success of the Born Pink Tour also comes from “Think Global, Act Local”.

Therefore, the girls of the group easily gain sympathy from international audiences. This is clearly shown when the members of the group wear conical hats, share Vietnamese culinary experiences, wear costumes by Vietnamese designers and perform the song “See Tinh” in Vietnamese.

On the other hand, Asean Daily commented: “In the future, if Vietnam plans and organizes performances by world-class artists and events that attract visitors similar to BlackPink, the number of tourists to Hanoi will increase and the economy will accelerate even more.”

This shows that the Born Pink Tour not only helps BlackPink and the company earn huge profits but also brings many benefits to the localities where the girls stop to perform.

Source: http://www.baogiaothong.vn/giai-ma-suc-hut-tour-dien-toan-cau-born-pink-cua-blackpink-d599616.html