Only 2 days left until God of Wealth's day (January 10), gold trading activities in Quang Nam have become bustling.
Although the price of gold is high (Phu Nhuan Jewelry Joint Stock Company - PNJ is listing the price of SJC gold at a record high of 91 million VND/tael for sale, 88 million VND/tael for purchase), right from the first days of the new year, the market has started to bustle as many people go to buy gold with the hope of a prosperous year and abundant wealth.
Many people believe that although the price of gold is rising, they buy it mainly for luck, so it is not too important whether they lose or gain. Most customers buying gold at this time choose jewelry gold, 5-pan or 1-tael gold rings for luck.
Ms. Chau Thi Tiep (Tam Thanh Commune, Tam Ky City) said that every year after Tet, she usually puts her children's lucky money in a piggy bank, but she doesn't keep it for long before spending it all. Therefore, this year, she saved up to buy gold, both to save and to get good luck at the beginning of the year.
"I see that the price of gold is at an all-time high, but because I buy in small quantities, it doesn't affect me much. I mainly buy with a happy mindset, with faith and hope for a smooth year, with prosperity and wealth," Ms. Tiep shared.
This year, to attract customers, businesses have launched many products with eye-catching designs, sophisticated carvings, in line with trends such as printing images of the 12 zodiac animals, the God of Wealth; unique products inspired by snakes; money rings, fox rings; small lucky gold from 0.3 to 5 taels... suitable for many people's budgets.
In particular, at PNJ Quang Nam branch (Tam Ky city), the Spring - God of Wealth 2025 collection has just been launched, 24K gold products wishing for good fortune at the beginning of the year with the image of a wish-fulfilling stick, four-leaf clover, and five-fruit tray symbolizing the homeowner's wishes for a prosperous and fulfilling life...
Some of the outstanding product lines include the Kim Bao Nhu Y jewelry collection, the 24K Tai Loc jewelry product group, the Lucky Gold product - At Ty Tat Thanh...
Ms. Nguyen Thi Dieu Thao - Store Manager of PNJ Tam Ky said that buying gold at the beginning of the year seems to have become a habit of many customers, so every year the company focuses on developing more feng shui designs, improving and upgrading manufacturing techniques; at the same time, strengthening the construction of marketing channels to increase shopping experience and customer engagement.
PNJ also launched many promotional and after-sales programs such as hunting for fortune with a total prize of up to 2,025 gold rings and discount vouchers worth 790 thousand VND...
“The store opened on the 4th day of Lunar New Year with the number of people coming to buy gold continuously increasing. Maybe from now until the God of Wealth Day, the gold market in the area will continue to be bustling,” Ms. Thao commented.
Ms. Thao said that on this occasion, the PNJ system nationwide will operate 24/7 to answer information and process quickly, meeting maximum customer requests to bring the best experiences to everyone on the first day of the new year.
Source: https://baoquangnam.vn/gia-vang-tang-cao-thi-truong-soi-dong-truoc-ngay-via-than-tai-3148559.html
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