Submit literary work

Digital transformation is widely deployed in many units, helping to bring literary and artistic works closer to the public.

On November 22, the Ho Chi Minh City Union of Literature and Arts Associations held a scientific seminar with the theme "How can literary and artistic works reach the public?".

Need for special tax regime

Discussing at the workshop, experts in the field of culture and art were all concerned with the question of how to make works of art truly attractive spiritual food for the public, especially in the context of strong competition with many other forms of entertainment?

Associate Professor, Dr. Tran Luan Kim, Head of the Department of Theory and Criticism - Ho Chi Minh City Union of Literature and Arts Associations, recognized that in the trend of digital transformation, the application of technology and social networking platforms to promote literary and artistic works has been and is being popularized and introduced to the public by artists.

A scene from the opera "Le Van Duyet - The person with 9 death sentences" (author: Pham Van Quy, adapted by: Vo Tu Uyen, director: Meritorious Artist Hoa Ha, produced by WE Entertainment Events Company Limited - Hoang Hai Production)

No longer limited to performances, displays, exhibitions… as before, people can now easily find works of art on social media channels. Therefore, it is important that the content of the work is good, high quality, and attractive to viewers.

Recently, in the National Assembly, the proposal of the Ministry of Finance to increase the tax on cultural activities from 5% to 10% has attracted public attention from artists. The majority are very concerned about this tax increase. Many artists believe that there is an equating of cultural and artistic activities that follow the taste for profit with cultural and artistic activities of high value, meeting the need for healthy enjoyment.

Many insiders believe that it is impossible to look at the appearance of the country's literature and arts and compare it with a few star singers, famous artists of the stage, fashion models, and blockbuster movies with high incomes. Currently, the majority of artists in the fields of stage, cinema, music, literature, art design, photography, dance, etc., as well as businesses operating in the fields of performance, publishing, stage, cinema, music, dance, etc., are all facing extremely difficult economic situations. Because art forms with high aesthetics and performed according to healthy ideology always suffer the same fate of "choosy customers".

Promote the best

In the digital age, launching and operating a website is extremely important for professional art units.

Stages such as: Tran Huu Trang Opera House, Ho Chi Minh City Small Theater Theater, IDECAF Theater, Hong Van Theater, Thien Dang Theater, Hong Hac Theater, Hoang Thai Thanh Theater, Quoc Thao Theater, Truong Hung Minh Art Theater... have put their websites into operation. The theater art units in Ho Chi Minh City all aim to research, collect, preserve, and promote the quintessence and uniqueness of theater art.

Most art units have effectively implemented online ticket sales with many customer support services. Not only that, many units also use their Fanpage and famous artists to organize livestreams to interact with the audience to promote works, talk about the roles they are about to play...

Drama theaters such as Thien Dang, Hoang Thai Thanh, The Gioi Tre, Hong Van, Quoc Thao, Truong Hung Minh… have digitized much of the content in the system’s archive. By simply typing in the title of a play, the audience will find complete information about the work and the participating artists.

In fact, digital transformation of the stage is an inevitable requirement on the journey to find audiences. Even through current social networking platforms, artists themselves are taking on many new roles and tasks, with the common goal of bringing audiences to the stage.

Few people think that in his role as Director of the Southern Arts Theater, Meritorious Artist Le Dien always takes advantage of livestreaming to help audiences easily grasp information about circus activities, especially through trips bringing artists from Ho Chi Minh City to compete in other countries.

"Screenwriter Duong Cam Thuy, President of the Ho Chi Minh City Cinema Association, emphasized: "For culture and art to develop, there needs to be a specific mechanism for the creative art team to work according to the state's guidelines and policies."

Source: https://nld.com.vn/dua-tac-pham-van-hoc-nghe-thuat-den-voi-cong-chung-196241122204537293.htm