The campaign “Vietnamese people prioritize using Vietnamese goods” was launched by the Politburo on July 31, 2009 and has increasingly spread strongly, contributing to arousing patriotism and national pride when using Vietnamese goods. With effective methods, Quang Ninh province has carried out the campaign well, contributing to bringing Vietnamese goods to a large number of consumers in and outside the province.
Over the past 15 years, institutionalizing the Party's policy, the Government and the Prime Minister have issued many mechanisms and policies to encourage and promote the implementation of the Campaign "Vietnamese people prioritize using Vietnamese goods". Over 90% of Vietnamese consumers and businesses know about the program to identify Vietnamese goods with the names "Proud of Vietnamese goods", "Quintessence of Vietnamese goods"; over 90% of businesses know about the movement "Vietnamese goods conquer Vietnamese people" and over 70% of businesses participate in this movement.
In Quang Ninh, implementing the campaign "Vietnamese people prioritize using Vietnamese goods", the province has made many efforts, creativity, organized serious and methodical implementation and achieved positive results, creating changes in habits and behaviors of consuming Vietnamese goods in the area. In particular, agencies, units and localities have promoted propaganda about the campaign associated with the One Commune, One Product (OCOP) Program, building new rural areas... In particular, the province has implemented the movement "Quang Ninh people prioritize using goods and services produced and traded in Quang Ninh province". Thereby, helping consumers to perceive and correctly understand the quality of goods and services produced in the province, trust and choose to prioritize using goods produced and traded in the province.
At the same time, the province also focuses on propagating and disseminating policies while allocating resources to support the development of OCOP products in localities... Strengthening the fight against smuggling, trade fraud and counterfeit goods, limiting the circulation of poor quality goods that affect consumers' health,
The province has stepped up propaganda and mobilized union members, association members and people from all walks of life to respond to the campaign in many forms. Specifically: The Standing Committee of the Vietnam Fatherland Front Committee at all levels has combined the content of the Campaign "Vietnamese people prioritize using Vietnamese goods" with the Campaign "All people unite to build new rural areas and civilized urban areas"; Units and localities propagate and mobilize people to participate in the "Vietnamese Goods to the countryside" and "Vietnamese Goods Week" markets; the Farmers' Association and the Provincial Veterans' Association with the movement "No use of banned substances in livestock farming", the movement "Farmers compete in good production and business", helping each other to get rich and reduce poverty sustainably; the Provincial Women's Union, through the implementation of the Campaign "Building a family of 5 no 3 clean", regularly organizes communication programs and introduces products to members; the Provincial Youth Union and the Provincial Labor Federation coordinate with businesses in the province to implement the "Welfare Program for union members", the Provincial Border Guard builds the program "Identifying Vietnamese goods"... The programs aim to introduce and connect the consumption of agricultural products, local OCOP products and domestically produced goods and services; organize trade promotion activities... attracting a large number of union members to register and commit to participating in the campaign.
The campaign has contributed significantly to encouraging and motivating businesses in the province, innovating technology and management methods to produce many high-quality products, beautiful appearance, suitable prices, meeting the consumption needs of all classes of people in the country and aiming for export. Helping consumers perceive and understand correctly the quality of domestically produced goods and services, trust and choose to prioritize the use of Vietnamese goods, contributing to stabilizing and promoting economic and social development. In particular, with the effective implementation of the campaign, Quang Ninh has created positive impacts on the whole society, helping consumers, agencies, units and organizations to be more fully aware of the responsibilities and rights of consumers for domestically produced products and goods; thereby changing attitudes and behaviors to prioritize shopping and consuming Vietnamese branded goods, considering it a demonstration of patriotism, national pride and self-respect, and initially forming the cultural beauty of Vietnamese consumers.
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