In recent times, businesses in Dong Trieu City have made efforts to digitally transform (DTS) to optimize operations, enhance capacity and competitive advantages to create new values for businesses, thereby improving the efficiency of production and business activities, promoting start-ups, innovation, contributing to the development of the local socio-economy and digital economy.
Lan Chi Dong Trieu Supermarket is one of the units that has applied digital transformation to its business and trading activities. It is a transformation in the way of operating and selling from traditional means to a digital technology environment. In which, from the stages of management, sales, product introduction, and customer approach, technology is applied...
Mr. Pham Thanh Hoan, Director of Lan Chi Dong Trieu Supermarket, said that the supermarket also applies shopping programs, ordering online, via web or app... From there, people do not need to go to the supermarket to shop. At home or anywhere, they can buy goods. When buying goods ordered online, they will also be delivered to their home and receive all the goods they have ordered. Thanks to promoting sales and introducing products on digital platforms, the supermarket always expands its customer base. The source of goods is regularly supplemented, meeting the needs of consumers. The supermarket has 400-500 customers/day, on weekends there are 600-700 customers coming to shop.
As one of the regular customers at Lan Chi supermarket system, Ms. Nguyen Hong Loan (Mao Khe ward) said: My job is quite busy, my children are still young so I don't have much time to go shopping. Recently, I have chosen to order online and have supermarket staff deliver it to my home. In addition, when paying via the application via software, I can accumulate points to deduct from the total purchase price of products in the next shopping. Very convenient and suitable for busy people like me.
Not only businesses in the commercial sector, but also businesses in industrial production are proactive in digital transformation. Binh An Medical Company Limited has applied digital technology such as the Internet of Things and automation to help optimize production processes and improve the efficiency of machinery and equipment, reduce delays and downtime. Ms. Le Thi Giang, Head of the Company's Administration and Human Resources Department, said: As a packaging and glove manufacturing enterprise, our company produces on an automated production line thanks to the scada control system, controlling all operating parameters such as temperature, concentration, wind speed, etc., which can affect the quality of the output product. Thanks to that, the quality is guaranteed as well as the product's features are maintained.
Currently, in Dong Trieu city, there are more than 900 enterprises operating mainly in the fields of industry - handicrafts, construction, transportation, agriculture, trade and some other business fields. Determining digital transformation in enterprises is the integration and application of digital technology to improve the efficiency of management, production and business operations, and the competitiveness of enterprises. In recent times, enterprises in the city have gradually implemented digital transformation such as: Digitalizing business administration and operation processes, using remote human resource management software; Digitalizing e-commerce sales and marketing; applying electronic payment; investing in machinery and automated production lines...
To support businesses, Dong Trieu has organized training on digital transformation. Accordingly, businesses are guided on how to use technology solutions, apply digital platforms in tax declaration, human resource management, financial management; connect and consume agricultural products through e-commerce trading floors. Through training, it aims to help small and medium-sized enterprises in the city raise awareness, shape the direction of digital transformation in businesses as well as the necessary equipment and systems to serve the digitalization process, data connection and work in the electronic environment. Up to now, the city has 855 small and medium-sized enterprises using digital platforms, initially bringing conveniences to promote digital transformation in the locality.
Hieu Tran
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