In just a short time, 7dnight has gone from being an unknown name to a Vietnamese music phenomenon. The male rapper's song "Khong Sa Ca" is taking the content creation world by storm on the TikTok platform.
Music No problem has been used in over a million TikTok content creation videos, bringing the total views to over a billion. From that outstanding achievement, No problem both appeared at number 5 in TikTok's global top 50 songs.
7dnight composed and performed the rap for the first time No problem on the stage of Rap Viet Breakthrough round season 4. From the 2 "viral" sentences "Gwenchana" and "Khổ cái cùng cùng", a 30-second music clip of No problem excited Vietnamese audiences. Next, Kpop idols, especially Karina (group Aespa) covered the choreography, helping No problem became a fever in Korea.
Recently, the sound of No problem sung at Seventeen's concert in Japan. After more than 2 months, the "Gwenchana" fever continues to spread, promising to help 7dnight reap more achievements.
Who is 7dnight?
7dnight (real name Ngo Tuan Dat) is well-known from Rap Viet season 4. In the game show, 7dnight was the first contestant to receive the first choice privilege from BigDaddy. The male rapper went straight to the Rap Viet final with his unique musical personality, along with the story of a rapper overcoming adversity.
At 7dnight, there are 3 important factors that help him gain sympathy. Before stepping onto the Rap Viet stage, the male rapper had a hard time making a living in Korea. 7dnight is a son of Nghe An, creating rap songs with a "pure" Nghe dialect. And finally, the male rapper's musical personality is also unique and has its own mark.
For audiences who closely follow Vietnamese rap, the name 7dnight has emerged since before Rap Viet season 4. Some of 7dnight's raps are: Won, Food, Clothing, Money, 37 here attracted attention because he rapped in Nghe An accent, on the inspirational music of trap. 7dnight has a special voice, sticks to the beat and pronounces words firmly.
7dnight's popularity in the rap world also comes from being "exposed". A person claiming to be 7dnight's brother spoke up to accuse the male rapper of living a wrong life. The expose spread on some rap forums but 7dnight did not speak up, meaning the truth of the story was left unanswered. When the male rapper appeared on Rap Viet season 4, the scandal disappeared.
BigDaddy invited 7dnight to return to Vietnam to try his hand at the Rap Viet playground. BigDaddy himself played the most important card, first choice, to snatch 7dnight from the hands of another coach. In fact, 7dnight joining BigDaddy's team was a harmonious combination, helping the male rapper clear the way to the finals.
No problem not a very impressive performance in Rap Viet season 4. Overall, this rap does not help 7dnight break out compared to himself before and in Rap Viet season 4. However, the music No problem unexpectedly became a TikTok sensation, helping 7dnight turn the tables to become a well-known contestant after the game show.
Unique musical personality
From two products Food, clothing, and money and 37 here , 7dnight has affirmed his position as a rapper who is very good at writing and performing hooks. In rap, the hook is a highlight, like a powerful "hook" to summarize the content of the rap and make the listener remember it immediately.
At Rap Viet season 4, all coaches and judges recognized 7dnight's hook writing ability.
The music that helped 7dnight become a TikTok sensation is the hook of It's okay . Still typical of the male rapper with a concise hook, few lyrics but reasonable rhythm distribution. 7dnight's "reckless" voice, combined with the beat that increases the bounce of the drum set, especially the kick, helps No problem create a haunting and captivating sound.
7dnight threw the "hot trend" Gwenchana into the first beat of the 4 bars of the hook. From there, a dance move with the implication of "it's okay" was born, making a series of content creators excited to "follow the trend". The success of the hook No problem also has a big mark from the phrase "Ding Ding Ding Ding Ding".
With "Ding Ding Ding Ding Ding", 7dnight may have been inspired by hits like Crazy Frog and The Fox . 7dnight used "Ding Ding Ding Ding Ding" in the hook of It's okay , it gives the listener a familiar feeling of having heard it somewhere, and it's also optimized for running notes for the melody.
Catchiness is the foundation for No problem The popularity of the song also comes from many unexpected factors, it can be said that it was a chance that fell from the sky for 7dnight.
Why is the name 7dnight not really hot?
No problem has become so famous on TikTok, but paradoxically, 7dnight's name has not yet broken out strongly enough to match the music. Recently, 7dnight released the MV Let me give you a hand . In the middle of the storm. It's okay , 7dnight's new MV only attracted more than 100,000 views after 2 weeks and couldn't compete in the trending race.
TikTok is still purely a content creation platform. Music on TikTok is a part of the background for content creation videos. Therefore, No problem and 7dnight is hot but only limited to the phenomenon level. With the true appeal of a singer, the achievement of a complete song on digital music, "trending" says a lot. In this aspect, 7dnight has not yet broken through.
7dnight's music has personality, strong rap/hip hop but still lacks commercialism. Before, during and after Vietnamese rap, the male rapper has not broken out too much from the safe range of trap and on mixes that only follow his forte beat type.
The male rapper has almost completely exploited the themes of life and determination in rap. It is time for 7dnight to move to another level, to be more creative in music to have a real hit and make his name in the Vietnamese music market.
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